Should I engage an agency for my marketing or do it myself?


Should I engage an agency for my marketing or do it myself?

You may have some issues on your mind you right now, such as:

1) Your marketing team does not produce the results you expect

2) Your marketing personnel keep leaving the company due to `better offers’

3) Your marketing cost is too high, resulting in lower profit margins

4) You are frustrated working with too many different freelancers and people in the marketing medium

5) You have a well-strategized marketing plan that is unfortunately, poorly executed due to `interference’ from day-to-day business activities

More often than not, your marketing people are too close to the company, the products, the brand, distribution and competitor.

The only people you should be focusing on should be your prospective customers, when you are trying to market your products/services.

Most of these things don’t really matter because the essence of marketing is getting inside the mind of consumers. Good agency people look at the brand the way the consumer looks at the brand; not the way the company looks at the brand.

The pros & cons of hiring an agency

Pros and Cons of Advrtising Agency

 

Think in these contexts before deciding whether working with an agency or do-it-yourself. 

strategic-plan-cycle

Strategic Planning

Professionally trained people will be required for strategic and comprehensive marketing plan to be done. Planning your campaign and identifying the framework for implementing the most powerful promotional campaign for your company is crucial in accelerating your progress and achieving the results that you are aiming for. This requires a professional marketing team that has intensive knowledge of the integrated marketing process that can facilitate the entire campaign…. and this won’t be easy to find. Of course, you do not need to engage an agency if you do found the team!

expertise and skills

Expertise / Skills

Most award winning professional designers and creative directors prefer to work in agencies where they can cultivate the culture and be inspired by each other in the same industry.

Technology is changing very fast and your website developer has to stay in-touch with the latest inventions and software.

Training and development to all staffs related to marketing and sales function has to be done concurrently with the actions of planning and devising a marketing plan.

Do you have a proper marketing automation system that helps you fully bring in leads and nurture them?

Do you have a customer retention program in place to keep and retain customers?

An agency will be able to tell you what works, and what doesn’t work. Justified with reasoning behind each action they perform. No more guess works and trying blindly.

Is your marketing manager a multi-tasker?

She might be designing your website landing pages, creating call-to-action graphics, writing your company blogs, posting news and updates on social media, collaborating with newspapers, magazines and other media owners on day-to-day basis. Not to mention web developers working on codings and e-commerce websites.

Congratulations if you have found such manager and beware that this person might be head-hunted by your competitors in the future. Relying on one person as such puts your company at risk.

It’s actually more cost – effective to partner with an agency and let a team of experienced professionals build and maintain your brand with you. Their experience and expertise coupled with your knowledge of the industry is a recipe for both a quicker and more sizeable return on investment.

time-management-clock

Allocation of Time and Resources

Lets count the…

  • Number of marketing executives you have
  • Number of in-house content creators, designers and copywriters you have
  • Number of social media specialist you have
  • Number of Website Developer you have

Lets check how much growth are you expecting the company to generate in the next 12 months down the road:

Moderate

I want my company revenue growth to be 10 – 12% in the next 12 months

I wish to grow my market share by 2-3% in the next 12 months

I have limited budget for marketing, advertising and branding, yet I know the importance of these activities for my long term goals and wish to start now

 

High

I want my company revenue growth to be 15 – 25% in the next 12 months

I wish to grow my market share by 5-6% in the next 12 months

I have allocated some resources and systems in place that facilitate the process

 

Full

I expect my company to grow exponentially (over 25%) in the next 12 months

I wish to grow my market share by 8 – 9% in the next 12 months

I have been in the market for quite some time and I am aiming bigger I have enough resources, people and systems in place to achieve my goals

 

By identifying which type of business goals you are setting, you get to know how much resources are you required to achieve your business goals.

You will need an expert to be able to convert your business goals into marketing goals. Daily tasks such as content creation, designing, blogging, social media marketing, answering and responding to feedbacks from prospects will need to be assigned and done by your marketing and sales team.

If you are a lone-ranger, you will definitely need to find great partners that can help you work on the full integrated marketing efforts. If you have an aggressive business goals, yet don’t currently having the time or resources to perform a daily task list like those mentioned above, you’re a prime candidate to consider partnering with marketing / branding / advertising agencies.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

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It’s been to outer space & back! What GoPro cameras can claim that their peers cannot


GOPRO HERO 4

Marina Putrajaya (November 12th, 2014)

Recording memories has never looked better or cooler, with the introduction of GoPro’s most powerful lineup of gadgets, ever. In a splashy, fun-filled party, FunSportz Sdn Bhd – the exclusive importer and distributor of GoPro equipment from the USA – proudly brings to Malaysian enthusiasts the latest range, featuring the HERO4 Black and HERO4 Silver editions.

From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. GoPro and HERO are registered trademarks of GoPro Inc. in the USA and other countries. And with GoPro’s Emmy Award-winning imaging technology and enhanced ease-of-use features such as 4k30, 2.7K50 and 1080p 120fps video capture, as well as built-in touch display convenience, both are perfect for video/photographers looking for that `little extra’ at equally competitive prices.

The GoPro HERO4 Black and HERO4 Silver cameras will certainly appeal to discerning outdoor and nature lovers, videographers and indeed, anyone with an eye for only the highest-quality video-cum-photography equipment. And yes, GoPro cameras have been used by NASA astronauts onboard the International Space Station (ISS) for research purposes.

Founded in Malaysia in 2009 with the aim of bringing quality products relating to outdoor, sports and travel activities to consumers, FunSportz (www.funsportz.com.my) also specializes in gadgets that are both unique and fun.

LINs Communication Sdn Bhd (LINs Comm) congratulates FunSportz Sdn Bhd on the successful launching of the latest GoPro range of equipment, and is proud to be your event management partner of choice!

Find Out What does the Leaf Beauty Tells You About Branding

Find Out What does the Leaf Beauty Tells You About Branding

Creativity is like the green hues of a plant, full of variety and tone.

Your brand, meanwhile, is like the plant’s branches, growing and expanding with the aid of sunshine.

And yes, just like a plant, your brand needs to be protected and nurtured if it’s to grow healthily.

Branding - Green Man

 

What do you like about this photo? Tell us more!

If you like the photo, contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Season 2 of Malaysia’s Largest Clothes Buffet draws the crowd in Malacca


MCB Image 1

“IF YOU CAN ZIP IT, YOU CAN KEEP IT”

This being the 5th round organized so far, the Clothes Buffet drew a large crowd from all walks of life, when it was recently held at Dataran Pahlawan Melaka Megamall from September 13th to 16th.

Featuring a fascinating variety of brand new clothing and fashion items, all shoppers had to do was pay RM60 for a bag to shop, grab as many clothes as they can in 15 minutes, and stuff everything into their bags, before walking off!

Do You Know that Quality drives Brand Loyalty?

Do You Know that Quality drives Brand Loyalty?

What makes you loyal to a brand?

80% – Quality

72% – Customer Service

50% – Price

45% – Convenience

15% – Commitment to Social Responsibility

What Makes You Loyal to a Brand

What can SMEs and SMIs do to increase brand loyalty?

  • Quality products are a must, and customer testimonials play an important role in communicating your brand’s quality.
  • Stay engaged – Treat your customers like family members. Show them love. Give them gifts. Motivate them. Give more, and you’ll receive more.
  • Offer Value for Money (VFM) – Understand that each dollar your customers spend comes from their hard work and efforts. Let them know that you care. Let them know how your products/ services are worth what they’re paying for.
  • Make things simple and easy-to-use, from Registration to Product Delivery.
  • Give back to society – There’s a catchphrase for it: Corporate Social Responsibility. Create partnerships with various NGOs in the community.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Fonts that Matter

Fonts that Matter

The appearance of the font on any marketing collateral is, or should not be a matter of coincidence.

Just as a picture paints a thousand words, a font projects its own emotions.

Fonts also project the personality of the brands they represent.

So think of fonts as your company and brand’s ambassadors!

How you feel about fonts?

It is hence important to craft your messages using suitable fonts for the greatest impact.

 

At LINs.AD, we work with fonts every day. We know fonts. We know their significance.

And yes, we’d love to help you use fonts, to project your brand even further.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

25th Anniversary Message From LINs.AD Malaysia’s Executive Director


1(E)

Dear Friends & Clients,

It gives me great pleasure to pen this special message to you, in tandem with our 25th Anniversary celebrations!

Yes, you read it correctly. LINs.AD is 25 years old, this year.

We’ve come a long way indeed since our inception in Singapore way back in 1989, and the establishment of our Kuala Lumpur office in 1996.

What’s more, we’ve had the honour of serving literally thousands of clients over the decades, ranging from MNCs to sole proprietorships.

It goes without saying that YOU put the `U’ in `US’, for without you, there’s no us. And for this, we very humbly thank you for your unswerving support. It is your support that has allowed us to expand over the years, which in turn resulted in the founding of LINs Communication Sdn Bhd (LINs.Comm) – our event management affiliate company – in 2009.

In honour of this very special occasion, please allow me to share some of my innermost thoughts with you; thoughts that are shared by my esteemed colleagues too.

Now, we’re all familiar with the adage, “Failing to plan is planning to fail”.

As a 4As ad agency specializing in 360o integrated advertising, marketing and branding solutions for our clients, LINs.AD remains acutely and humbly aware of the importance of planning.

This is because if there’s anything we’ve learnt over our 25 years dabbling in this industry, it’s that gimmicks and trends come and go, but only companies that consciously brand their products or services continue to survive the test of time and consumer loyalty.

So yes, the key word here is BRANDING.

LINs.AD started-off as `just another ad agency’, but we’ve aggressively pursued means to offer our clients even more comprehensive services, and one of the most important of these today is by serving as a BRAND STRATEGIST to them.

But branding is not just something you `feel like doing’. Branding is not just about `logos and trademarks’. Branding is not something`that I don’t really need, because nobody really cares’.

Branding is something that we need to concisely and precisely strategize about, before executing to perfection. Because good things take time to form, branding is also something that takes time to evolve, before one can reap the rewards of one’s efforts.

Consider the case of Apple Inc., one of the world’s most valuable brands. Founded in 1976 by the late Steve Jobs and his ex-partners Steve Wozniak and Ronald Wayne, would Apple Inc.’s brand value be worth more than US$100 billion today, if not for the conscious efforts of its founders, especially Steve Jobs?

My point is simple. Good things don’t happen overnight, and they certainly don’t happen without careful planning.

Apple Inc. took more than 20 years to be where they are, today. And so did LINs.AD, through the concerted effort of branding.

So, as you see, gentle reader, everything we continue to do at LINs.AD for YOU is about V.A.L.U.E.

  • V for `Vision’: The ability to see
  • A for `Art/Artwork’: What we produce and deliver to you, our clients
  • L for `Leadership’: Stepping up to lead all projects entrusted to us
  • U for `United’: The different set of skills and talents we have as a team, channelled toward serving you, and our mutual goals
  • E for `Evolve’: Being in tune with the times, yet constantly evolving and changing for the better

We did it, over 25 years, and we’re still doing it.

So my final point is equally simple.  If we can do it, why can’t YOU?

So talk to us today or ring +603-9221 3388, on how we can help you promote, enhance and consolidate your brand locally and globally. What have you to lose, after all, by merely finding out more?

Please allow me to conclude my message by extending you our heartfelt gratitude, for your trust, support and faith in us over the decades.

Let us continue working together toward outcomes where “Everybody Wins!

MICKIE TEO

Executive Director, LINs.AD Malaysia

The Psychology of Fonts – What font to use for your websites and why

The Psychology of Fonts – What font to use for your websites and why

Here’s what a designer does, when creating a logo for you.

The Psychology of Fonts

One element of the logo design is typography (i.e. the shape of the words).

You will find that most MNCs have a brand manual that dictates the font type, font sizes etc. that should be used vis-à-vis their brand.

 

So if you have not gotten one, it’s time to do so!

 

Find out how LINs.AD can help you generate a corporate identity that may be used in tandem with all of your marketing materials.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Business Transition – What business phase are you in?

Business Transition – What business phase are you in?

Business Transition

What business phase are you in?

Seed: Business is a Concept. Focus on creating a viable model and financing.

Failure rate: 99%

 

Start-up: Focus on establishing a customer base and proving business model

Failure rate: 99%

 

Early growth: Focus on infrastructure, talent acquisition, steady growth and profitability

Failure rate: 80%

 

High growth: Aggressive growth goals, potentially through expansion, partnerships, mergers and acquisitions

Failure rate: 60%

 

Mature: Focus on customer retention with conservative to moderate growth goals

Failure rate: 40%

 

Declining: Struggling to retain existing customer base or attract new leads

Failure rate: 70%

 

Do you want to move from one phase to another?

Think Brand Strategy.

 

Do you want to keep your business in the High Growth phase for a longer period of time?

Think Brand Experience.

 

Do you want to prevent your business from entering the declining phase?

Think Re-Branding.

 

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

“Customers First”: An Act Neglected by Most Marketing Execs

“Customers First”: An Act Neglected by Most Marketing Execs

Your Marketing Executives are busy liaising with media partners, arranging for interviews, creating artworks, generating blog posts, scheduling social media posts on Facebook, Google+ and LinkedIn. Nobody seems to like interacting with customers, asking them what kind of information they are interested in seeing, as only “one-way” communication happens.

Why Don't They Like Me?

Do you know that your fans are more concerned about Deals, Promotions and Rewards, not Information and Knowledge?

The main reason why a person “unlike”s your page is you are interrupting their life as the information that you post are irrelevant to them.

So produce meaningful insights for your fans, if not they will find someone else who will.

We hope you find the posts on this page useful and relevant to you. Feel free to contact us so that we can generate better insights for you.

 

Find out more about LINs.AD at http://www.linsad.com.my!

Contact us today for an obligation-free consultation at +603-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.