It’s now “Mitsubishi Electric Sales Malaysia Sdn Bhd”!

MESM Convention 2013 marks new era for 42-year old organization

  • Date: 18th June 2013
  • Venue: Sunway Resort Hotel & Spa, Selangor

Photo1257Mr. Shoichi Suwa (4th from left), MD of Mitsubishi Electric Sales Malaysia Sdn Bhd, fielding questions from members of the mass media, at the MESM Convention 2013

At this glittering yet emotional event, MELCO Sales Malaysia Sdn Bhd – which was first established in Malaysia in 1971 – formally announced its name change to “Mitsubishi Electric Sales Malaysia Sdn Bhd”.

In his maiden speech as the new Managing Director of Mitsubishi Electric Sales Malaysia Sdn Bhd, Mr. Shoichi Suwa said that the name change is most significant as it signifies the recognition accorded the Malaysian operations, by its parent company in Japan.

Said Mr. Suwa, in his speech and address to members of the media:

“At the formation of a Mitsubishi Electric Group subsidiary company, it is Mitsubishi Electric Group’s sacred policy to only allow the name MELCO, which stands for `Mitsubishi Electric Corporation’, to be used as a part of the company name, instead of `Mitsubishi Electric’.  This sacred policy is a stringent test to the new company’s ability to prove its capability in delivering the hallmark Vision and Mission of the Mitsubishi Electric Group that is fiercely protected by its entire 120,000 employees worldwide.

“It is only when a MELCO-named company is able to achieved the highest standard demanded that it is accorded the privilege and status of using Mitsubishi Electric as a part of its company name.  We are really proud that our parent company has accorded us this highest privilege of using the name `Mitsubishi Electric Sales Malaysia Sdn Bhd’ as the new identity of our Malaysian operations.  And we pledge to renew our commitment to provide the best quality products and services to Malaysia like what we have been providing for more than 30 years.”

The event, which also included the launching of regulatory compliant energy saving eco-friendly products like air conditioners, refrigerators, electric fans and hand dryers, was attended by more than 400 dealers, developers, consultants as well as representatives from Mitsubishi Electric Japan, regional offices and factories.  The MESM Convention 2013 ended with a bang, after an evening of toasting and feasting, accompanied by a sand-art demonstration, live-band performance and magic show.

LINs.AD is proud to be the appointed agency, for Mitsubishi Electric Sales Malaysia Sdn Bhd.  Congratulations, Mitsubishi Electric Sales Malaysia Sdn Bhd!