“United for Success”

Bosch Power Tools Dealer Conference 2013 a resounding success!


  • Pullman Putrajaya Lakeside Hotel, 2nd-4th August 2013

Fun, games and theatrics galore at this recently concluded Conference, with some 120 dealers from all over Malaysia and Singapore attending this extravaganza.

Themed “United for Success”, the Bosch Power Tool Dealer Conference 2013 was launched by the Regional Sales Director for ASEAN, Mr. Chu Chee Bee and the Senior Vice President for China, Mr. Steffen Heiko Fischer.

One of this Conference’s key objectives was to foster a stronger kindred spirit amongst Bosch Power Tools’ regional dealers, with the ultimate aim of inculcating greater pride in the `Bosch’ brand, and increasing future sales.

This 3-day, 2-night event was a blast, right from the start, with a welcoming message from Mr. Chu, who also proceeded to thank all present for their continuous support. The Conference’s itinerary included an introduction to the latest Aquatak Series of Power Tools, as well as an outdoor demonstration of just how effective and efficient these tools are, in helping one tackle one’s daily household chores.

Various tele-matches and games were also organized, in the name of team-building. The Conference culminated in an Award Ceremony, with trophies being presented to dealers who have contributed significantly to Bosch’s sales targets.

Founded in Stuttgart, Germany in 1886 by Robert Bosch (1861 – 1942), the Bosch Group is today a leading global supplier of technology and services in the fields of automotive and industrial technology, consumer goods and building technology. The Group comprises of Robert Bosch GmbH and its more than 300 subsidiaries and regional companies, in approximately 50 countries worldwide.

Bosch Malaysia was established in 1958, and is currently represented in the country by Robert Bosch (SEA) Pte Ltd, Bosch Security Systems Sdn Bhd and Bosch Rexroth Sdn Bhd – with offices in Selangor, Perak and Penang.  Bosch Malaysia also operates 2 manufacturing arms in Penang; Robert Bosch Power Tools Sdn Bhd and Robert Bosch (M) Sdn Bhd, which produces car multimedia products in addition to being a regional centre for R&D and Sales & Marketing.

LINs.AD and LINs Comm congratulate Bosch Power Tools on the success of this Conference, and are proud to the agency and event manager of choice!