Gunn Report 2013 Results

Gunn Report 2013 Results

Gunn Report 2013

Honouring the best agencies globally

The Gunn Report, created in 1999, is based on a simple idea.  It combines the winners’ lists from all of the world’s most important award contests, thereby establishing the annual worldwide league tables for the Advertising industry. Put simply, it’s pretty much ad industry’s “Oscars”!

Gunn Report

Gunn Report 2013

 

The Most Awarded Commercials in The World in 2013
1st

Metro TrainsDumb Ways to Die (McCann Melbourne) triumphs in the Film table and also takes first place in Digital, second place in All Gunns Blazing and third equal place in Print. The most awarded campaign in the history of The Gunn Report.
2nd

Southern Comfort • Whatever’s Comfortable – Beach (Wieden+Kennedy, New York)

3rd

Carlton Draught • Beer Chase (Clemenger BBDO (Melbourne)

Joint 4th 

Axe • Susan Glenn (BBH, New York)

Leica M Monochrom Camera • Soul (F/Nazca Saatchi & Saatchi, São Paulo)

 

 

The Most Awarded Print Ads & Campaigns in The World in 2013
1st

Expedia Travel • Luggage Labels campaign (Ogilvy & Mather, London)

2nd

Harvey Nichols Sale • Pelicans (Y&R Dubai)

Joint 3rd

Coca-Cola • #Cokehands (Ogilvy & Mather, Shanghai)
Metro Trains • Dumb Ways to Die (McCann Melbourne)
The Sunday Times Rich List • Rich List 2013 pool (CHI & Partners, London)

 

 

The Most Awarded Digital in The World in 2013
1st

Metro Trains • Dumb Ways to Die (McCann Melbourne)

2nd 

Nike+ Fuelband • Nike+ Fuelband (R/GA, New York)

3rd 

Adidas Neo • Window Shopping (TBWA\Helsinki)

Joint 4th

Google / Lego • Build With Chrome (M&C Saatchi/Mark, Sydney)
The JFK Presidential Library & Museum • Clouds Over Cuba (The Martin Agency, Richmond VA)

 

 

The Most Awarded All Gunns Blazing in The World in 2013
1st 

Hemoba/Vitoria FC • My Blood Is Red & Black (Leo Burnett Tailor Made, São Paulo) – the most awarded campaign ever in All Gunns Blazing.

2nd

Metro Trains • Dumb Ways to Die (McCann Melbourne)

3rd

Nike+ Fuelband • Nike+ Fuelband (R/GA, New York)

4th

Sports Clube de Recife • Immortal Fans (Ogilvy Brasil, São Paulo)

5th

Samsung Life Insurance • The Bridge of Life (Cheil Worldwide, Seoul)

 

 

Most Awarded Campaigns Across Tables 1 – 4 in 2013
1st

Metro Trains • Dumb Ways To Die

2nd

Hemoba/Vitoria FC • My Blood Is Red & Black

3rd

Nike+ Fuelband • Nike+ Fuelband
4th

Dove • Real Beauty Sketches

5th

Australian Defence Force • Mobile Medic

 

 

The Most Awarded Countries in The World in 2013
1st. USA
2nd. Australia break the 1 – 2 stranglehold that USA and UK have had for last 14 years.
3rd. UK
4th. Brazil
5th. France

 

 

The Most Awarded Advertisers in The World in 2013
1st

Nike or Volkswagen has topped the table every one of The Gunn Report’s 15 years. This year it was Nike’s turn.

2nd 

Volkswagen

3rd

Axe / Lynx

4th

Coca-Cola

5th 

Google

 

 

The Most Awarded Production Companies in The World in 2013
1st

First time at the top of the Table for Biscuit Filmworks (London, New York, LA)

2nd 

Paranoid (Los Angeles, São Paulo)

3rd 

MJZ (London, LA, New York)

4th 

Rattling Stick (London, Los Angeles)

5th 

Henry de Czar (Paris)

The Most Awarded Director in The World in 2013
1st

Southern Comfort “Beach” (amongst many others) Director, Tim Godsall, is a clear winner.

2nd

Ringan Ledwidge (UK, USA)

Joint 3rd 

Julian Frost (Australia)
Tom Kuntz (USA)

Joint 5th 

Steve Ayson (Australia, NZ, Thailand)
Marcos Kothar (Brazil)

 

 

The Most Awarded Agency in The World in 2013
1st

A first time tie for first place – Wieden+Kennedy (Portland, New York) (who topped the table last year) and McCann (Melbourne) (first time in Top 50 table)

3rd

Almap BBDO (São Paulo)

4th

Ogilvy Brasil (São Paulo) (highest ever ranking)

Joint 5th

BBH (London)
Clemenger BBDO (Melbourne & Sydney) (highest ever ranking)

 

 

The Most Awarded Agency in Digital in The World in 2013
1st

Second time at top for R/GA (New York)

2nd

Forsman & Bodenfors (Gothenburg)

3rd

McCann (Melbourne)

Joint 4th

AlmapBBDO (São Paulo)
Wieden+Kennedy (Portland, New York)

 

 

The Most Awarded Agency Network in The World in 2013
Rankings 1 to 4 are the same for the fourth year in a row but in a slightly different order.

1st

BBDO top the table for the eighth year straight.

2nd

Ogilvy

3rd

DDB

4th 

Leo Burnett 

5th

McCann (highest ever ranking)

 

Award winning advertisement and campaigns are built on the foundation of understanding customers, gaining insights of their problems and offering solutions. Other than reach, these advertisement focuses on impact that it does to the community.

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