Fonts that Matter

Fonts that Matter

The appearance of the font on any marketing collateral is, or should not be a matter of coincidence.

Just as a picture paints a thousand words, a font projects its own emotions.

Fonts also project the personality of the brands they represent.

So think of fonts as your company and brand’s ambassadors!

How you feel about fonts?

It is hence important to craft your messages using suitable fonts for the greatest impact.

 

At LINs.AD, we work with fonts every day. We know fonts. We know their significance.

And yes, we’d love to help you use fonts, to project your brand even further.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

25th Anniversary Message From LINs.AD Malaysia’s Executive Director


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Dear Friends & Clients,

It gives me great pleasure to pen this special message to you, in tandem with our 25th Anniversary celebrations!

Yes, you read it correctly. LINs.AD is 25 years old, this year.

We’ve come a long way indeed since our inception in Singapore way back in 1989, and the establishment of our Kuala Lumpur office in 1996.

What’s more, we’ve had the honour of serving literally thousands of clients over the decades, ranging from MNCs to sole proprietorships.

It goes without saying that YOU put the `U’ in `US’, for without you, there’s no us. And for this, we very humbly thank you for your unswerving support. It is your support that has allowed us to expand over the years, which in turn resulted in the founding of LINs Communication Sdn Bhd (LINs.Comm) – our event management affiliate company – in 2009.

In honour of this very special occasion, please allow me to share some of my innermost thoughts with you; thoughts that are shared by my esteemed colleagues too.

Now, we’re all familiar with the adage, “Failing to plan is planning to fail”.

As a 4As ad agency specializing in 360o integrated advertising, marketing and branding solutions for our clients, LINs.AD remains acutely and humbly aware of the importance of planning.

This is because if there’s anything we’ve learnt over our 25 years dabbling in this industry, it’s that gimmicks and trends come and go, but only companies that consciously brand their products or services continue to survive the test of time and consumer loyalty.

So yes, the key word here is BRANDING.

LINs.AD started-off as `just another ad agency’, but we’ve aggressively pursued means to offer our clients even more comprehensive services, and one of the most important of these today is by serving as a BRAND STRATEGIST to them.

But branding is not just something you `feel like doing’. Branding is not just about `logos and trademarks’. Branding is not something`that I don’t really need, because nobody really cares’.

Branding is something that we need to concisely and precisely strategize about, before executing to perfection. Because good things take time to form, branding is also something that takes time to evolve, before one can reap the rewards of one’s efforts.

Consider the case of Apple Inc., one of the world’s most valuable brands. Founded in 1976 by the late Steve Jobs and his ex-partners Steve Wozniak and Ronald Wayne, would Apple Inc.’s brand value be worth more than US$100 billion today, if not for the conscious efforts of its founders, especially Steve Jobs?

My point is simple. Good things don’t happen overnight, and they certainly don’t happen without careful planning.

Apple Inc. took more than 20 years to be where they are, today. And so did LINs.AD, through the concerted effort of branding.

So, as you see, gentle reader, everything we continue to do at LINs.AD for YOU is about V.A.L.U.E.

  • V for `Vision’: The ability to see
  • A for `Art/Artwork’: What we produce and deliver to you, our clients
  • L for `Leadership’: Stepping up to lead all projects entrusted to us
  • U for `United’: The different set of skills and talents we have as a team, channelled toward serving you, and our mutual goals
  • E for `Evolve’: Being in tune with the times, yet constantly evolving and changing for the better

We did it, over 25 years, and we’re still doing it.

So my final point is equally simple.  If we can do it, why can’t YOU?

So talk to us today or ring +603-9221 3388, on how we can help you promote, enhance and consolidate your brand locally and globally. What have you to lose, after all, by merely finding out more?

Please allow me to conclude my message by extending you our heartfelt gratitude, for your trust, support and faith in us over the decades.

Let us continue working together toward outcomes where “Everybody Wins!

MICKIE TEO

Executive Director, LINs.AD Malaysia

The Psychology of Fonts – What font to use for your websites and why

The Psychology of Fonts – What font to use for your websites and why

Here’s what a designer does, when creating a logo for you.

The Psychology of Fonts

One element of the logo design is typography (i.e. the shape of the words).

You will find that most MNCs have a brand manual that dictates the font type, font sizes etc. that should be used vis-à-vis their brand.

 

So if you have not gotten one, it’s time to do so!

 

Find out how LINs.AD can help you generate a corporate identity that may be used in tandem with all of your marketing materials.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Business Transition – What business phase are you in?

Business Transition – What business phase are you in?

Business Transition

What business phase are you in?

Seed: Business is a Concept. Focus on creating a viable model and financing.

Failure rate: 99%

 

Start-up: Focus on establishing a customer base and proving business model

Failure rate: 99%

 

Early growth: Focus on infrastructure, talent acquisition, steady growth and profitability

Failure rate: 80%

 

High growth: Aggressive growth goals, potentially through expansion, partnerships, mergers and acquisitions

Failure rate: 60%

 

Mature: Focus on customer retention with conservative to moderate growth goals

Failure rate: 40%

 

Declining: Struggling to retain existing customer base or attract new leads

Failure rate: 70%

 

Do you want to move from one phase to another?

Think Brand Strategy.

 

Do you want to keep your business in the High Growth phase for a longer period of time?

Think Brand Experience.

 

Do you want to prevent your business from entering the declining phase?

Think Re-Branding.

 

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

“Customers First”: An Act Neglected by Most Marketing Execs

“Customers First”: An Act Neglected by Most Marketing Execs

Your Marketing Executives are busy liaising with media partners, arranging for interviews, creating artworks, generating blog posts, scheduling social media posts on Facebook, Google+ and LinkedIn. Nobody seems to like interacting with customers, asking them what kind of information they are interested in seeing, as only “one-way” communication happens.

Why Don't They Like Me?

Do you know that your fans are more concerned about Deals, Promotions and Rewards, not Information and Knowledge?

The main reason why a person “unlike”s your page is you are interrupting their life as the information that you post are irrelevant to them.

So produce meaningful insights for your fans, if not they will find someone else who will.

We hope you find the posts on this page useful and relevant to you. Feel free to contact us so that we can generate better insights for you.

 

Find out more about LINs.AD at http://www.linsad.com.my!

Contact us today for an obligation-free consultation at +603-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Are you prepared to fight your way into your customers’ hearts?

Are you prepared to fight your way into your customers’ hearts?

Your customers are now being constantly bombarded by info on the internet, TVs, Radios, Newspapers and Magazines. And more are getting influenced by the ads powered by brands. Are you one of them?

Your customers are also smart enough to “unsubscribe” your emails/newsletters, delete your text messages, “unfollow” your page and more.

The risk of losing customers is hence on the rise.

Communicating your brand message into your customers’ hearts is just like showing your special someone that you love them very much. It takes time, effort and most importantly communication.

Brand-Activation-Infographic

We at LINs.AD specialize in helping brands communicate their message in a thousand ways, making sure that your customers continue falling in love with your brand, not your competitors.

 

Find out how to make your customers fall in love with you!

Contact +603-92213388 for an obligation-free consultation with Mickie/Shirly/Bernard.

Website: www.linsad.com.my

Email: linsweb@linsad.com.my