25th Anniversary Message From LINs.AD Malaysia’s Executive Director


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Dear Friends & Clients,

It gives me great pleasure to pen this special message to you, in tandem with our 25th Anniversary celebrations!

Yes, you read it correctly. LINs.AD is 25 years old, this year.

We’ve come a long way indeed since our inception in Singapore way back in 1989, and the establishment of our Kuala Lumpur office in 1996.

What’s more, we’ve had the honour of serving literally thousands of clients over the decades, ranging from MNCs to sole proprietorships.

It goes without saying that YOU put the `U’ in `US’, for without you, there’s no us. And for this, we very humbly thank you for your unswerving support. It is your support that has allowed us to expand over the years, which in turn resulted in the founding of LINs Communication Sdn Bhd (LINs.Comm) – our event management affiliate company – in 2009.

In honour of this very special occasion, please allow me to share some of my innermost thoughts with you; thoughts that are shared by my esteemed colleagues too.

Now, we’re all familiar with the adage, “Failing to plan is planning to fail”.

As a 4As ad agency specializing in 360o integrated advertising, marketing and branding solutions for our clients, LINs.AD remains acutely and humbly aware of the importance of planning.

This is because if there’s anything we’ve learnt over our 25 years dabbling in this industry, it’s that gimmicks and trends come and go, but only companies that consciously brand their products or services continue to survive the test of time and consumer loyalty.

So yes, the key word here is BRANDING.

LINs.AD started-off as `just another ad agency’, but we’ve aggressively pursued means to offer our clients even more comprehensive services, and one of the most important of these today is by serving as a BRAND STRATEGIST to them.

But branding is not just something you `feel like doing’. Branding is not just about `logos and trademarks’. Branding is not something`that I don’t really need, because nobody really cares’.

Branding is something that we need to concisely and precisely strategize about, before executing to perfection. Because good things take time to form, branding is also something that takes time to evolve, before one can reap the rewards of one’s efforts.

Consider the case of Apple Inc., one of the world’s most valuable brands. Founded in 1976 by the late Steve Jobs and his ex-partners Steve Wozniak and Ronald Wayne, would Apple Inc.’s brand value be worth more than US$100 billion today, if not for the conscious efforts of its founders, especially Steve Jobs?

My point is simple. Good things don’t happen overnight, and they certainly don’t happen without careful planning.

Apple Inc. took more than 20 years to be where they are, today. And so did LINs.AD, through the concerted effort of branding.

So, as you see, gentle reader, everything we continue to do at LINs.AD for YOU is about V.A.L.U.E.

  • V for `Vision’: The ability to see
  • A for `Art/Artwork’: What we produce and deliver to you, our clients
  • L for `Leadership’: Stepping up to lead all projects entrusted to us
  • U for `United’: The different set of skills and talents we have as a team, channelled toward serving you, and our mutual goals
  • E for `Evolve’: Being in tune with the times, yet constantly evolving and changing for the better

We did it, over 25 years, and we’re still doing it.

So my final point is equally simple.  If we can do it, why can’t YOU?

So talk to us today or ring +603-9221 3388, on how we can help you promote, enhance and consolidate your brand locally and globally. What have you to lose, after all, by merely finding out more?

Please allow me to conclude my message by extending you our heartfelt gratitude, for your trust, support and faith in us over the decades.

Let us continue working together toward outcomes where “Everybody Wins!

MICKIE TEO

Executive Director, LINs.AD Malaysia

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