Pepsi evolved over time. What about you?


 

 

How your logo evolves (or doesn’t) has the potential to make or break your brand.

Consider the case of “Pepsico”. The evolution of the “Pepsi” logo over the decades was strategically executed to enhance the company’s brand value, and also maintain its connection with customers.

Despite a permit from the company to use its logo costing US$1 million upfront, many continue to vie in featuring this logo, due to the company’s solid brand reputation.

So, under what circumstances should a brand owner consider tweaking or even changing the brand’s logo?

1. When the current logo isn’t relevant anymore vis-à-vis the modern media. Cross-channel and integrated media network distribution play important roles in this information age. Consumers get confused when they see different logos of different sizes on different platforms! If you happen to have this concern, it’s time to consider standardizing – and changing – your logo.

2. Your business has evolved over the years, but you’re still using the same logo! Your existing logo might not resemble your business’s nature, anymore.

3. Your competitors have a better, more applicable or more interesting logo than you do. A cleaner, more professional look may just be what you need.

4. Your logo is too complicated – having too many unnecessary lines or effects! Take a look at the world’s top brands’ logos. Clean, clear designs are the ones that usually withstand the test of time.

5. You’ve been using a DIY logo since your start-up days. Your design may well be outdated, or your business may have transformed significantly since then.

 

A skilfully-designed logo is one that resonates and connects with people from all walks, ages, languages, culture and nationalities of life.

But how would you evaluate whether your brand’s logo is doing what it should?

The best way to know is to talk to pros who have been working on brand logos for more than 20 years. Only a professional agency, powered by professional designers would be able to allay any doubts you have, and help you realign your thoughts on your brand.

Let us be your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity – no matter the economic conditions that may come.

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv!

 

 

 

Discover how Blue Color defines your Brand Identity


BLUE For Business

Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.

It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.

Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important.

Blue is best used for conservative corporate businesses where trust, dependability and honesty are important.

Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing.

Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray.

Websites promoting technology, medical equipment, cleanliness, male and female products should use some blue in their colors.

 

Positive Color Meanings in Business:

  • loyalty, trust and integrity
  • tactful, caring and concerned
  • reliability and responsibility
  • conservatism and perseverance
  • idealistic and orderly
  • authority, devotion and contemplation
  • peace and calm

Negative Color Meanings in Business:

  • rigid, deceitful and spiteful
  • self-righteous, superstitious and emotionally unstable
  • too conservative, predictable and weak
  • unforgiving and frigid
  • manipulation, unfaithfulness and distrust

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Are Your Marketing Channels Integrated?

Are Your Marketing Channels Integrated?

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Integrated Marketing Communications Planning

Disclaimer: All copyrighted materials and information are the intellectual property of their respective owners. LINs.AD does not own or claim credit for materials/information of this nature.

7 Essential Components of Integrated Marketing Communication Development

  • Your business objective(s)
  • Marketing Plan Development
  • Consumer Focus Strategy Development
  • Construction of Communication Messages Specific to the Target Audience
  • Selection of Marketing Communication Channels
  • Integration between Selected Platforms
  • ROI Measurement

To be able to construct a successful Integrated Marketing Campaign, we require equally integrated teams that encompass the creative team, copywriting team, market research team, web programmer/developer team, social media engagement team etc.

A one man/woman show doesn’t work in integrated marketing campaign; let us help you achieve your business objectives. Find out more at http://www.linsad.com.my!

Most Successful Re-Branding Campaign Ever


Burberry was considered “gang-wear”; today, it’s worn by the likes of Emma Watson and Kate Moss

 

Harley-Davidson almost went bankrupt; now they are considered one of the most reliable motorcycle brands

 

Apple was nearly bankrupt; now it `rules’ the world

Why Re-Brand? Top 5 WHYs

1.You will create a platform to establish a leadership position in your category and more importantly create alignment inside your company. It’s another chance to get things right.

2.Your vision, purpose and core values are reflected in your new brand identity that you and your team can be immensely proud of.

3.You will attract the right talent to your company.

4.Your brand architecture (the relationship between your company, divisions, product/service categories and products/services) is planned out so it makes sense now and in the future.

5.You get a brand standards’ guide to make sure your brand is consistent across all forms of communication – a key ingredient to managing a strong brand.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

SMEs/SMIs: Do You Need An Agency?

SMEs/SMIs: Do You Need An Agency?

The role of agencies in Brand-Building & Communications

Advertising is the form of communication used to persuade or influence prospects to buy your product or service. It is about taking the client’s marketing strategy, and converting it into salient, memorable consumer messages.

Advertising

Marketing, meanwhile, is the process of communicating the value of your product or service to customers with the intention of selling it to them. To do so, you need to be able to assume your customers’ point of view, and convert it into a conscious, structured marketing strategy.

Marketing

And this brings us to branding, which is your company’s core philosophy, intended to differentiate your product or service from those of your competitors’, thereby allowing you to establish a niche market for your company.

, marketing, advertising

branding

So branding is the main philosophy, with marketing as part of the philosophy, propelled by advertising.

This is where a reputable, full-service agency comes in handy – as an advertising, marketing and branding partner, in helping you carve a niche for yourself in the market.

Agency Services

A full-service agency provides the following services:

Market Research Market Research & Analysis

Market segmentation

Target market research

Marketing plan development

Objective: To know and serve your clients, better

Phoenix-Media-Buying Media Planning & Buying

Media selection

Objective: To ensure that the media selected is aligned to your marketing plans

Public Relations Public Relations

Media invitations to events/launches

Press release development & distribution

Objective: Earned media coverage is more valuable than paid media coverage (plus, most in-house marketing execs are too busy with marketing campaigns and daily operations to have sufficient time to see to this)

88453580151505209_0yTVJOsT_c Sales & Marketing Alignment

    • Are your ads trying to push `Product A’, but your sales team is too focused on `Product B’?
    • If you launch too many ads simultaneously, with inadequate support from your sales team to boot, you will only confuse prospective customers
    • A marketing message has to be focused, with one thing done at a time
    • An agency offers an impartial 3rd party perspective about your business, which may elude your internal marketing or sales director
Marketing Strategy Creative Marketing & Strategy Development

    • There are many types of marketing channels and mediums available, today
    • These range from below-the-line (BTL) to above-the-line (ATL), and offline events to online e-commerce
    • A coherent strategy is hence needed to ensure that your marketing effort reaches your intended consumer, thus resulting in tangible sales
    • A beautifully-designed brochure does not necessarily ensure that prospects will buy; it is only through a creative mix of marketing mediums and channels that a greater impact can be made
    • Here, only marketing and branding agencies will have the expertise you need
Branding-Strategies Strategic Brand Management

    • All branding efforts should share congruence, right from the brand’s logo, to its website’s copy tone and style, to the directors’ signatures
    • There should also be an alignment of creative concepts in all marketing materials
    • Your customers’ perception of your brand is comprehensive and multi-dimensional; beautifully-designed products and ads might bring you customers, but it’s the brand experience that retains you your customers
    • Objective: To reflect brand image and company culture, as intended
 Slider-Marketing-Analytics-5 ROI & Marketing Analytics

    • Anything that’s measurable is improvable
    • To ensure that the amount of money invested into marketing generates acceptable ROI, marketing analytics are required
    • While internal marketing managers are capable of providing simple analyses with the help of relevant software, such analyses may not include real feedback from customers
Product Development Product Development & Design

Product packaging and idea seedling from a marketing perspective

Pricing and competitor analyses

Pre-sale offers and marketing

Product launch sequence

    • Objective: To tap into the agency’s experience on multiple product launches, in determining your product’s success over the first 6 months, especially if you are in the FMCG industry
Eventmanagement Event Management

Press conference

Product launching

Opening ceremony

Concert

Games and contests

Other `brand experience’ campaigns

    • Our Objective: To provide your customers a great brand experience, the A to Z of this experience should be well thought out and executed
Digital Marketing Digital Marketing

Consumer behaviour online

Cross-media integration

Interactive media development

Website and apps development

Traffic generation

    • You’ve only 2 seconds to engage customers in this digital age
    • The maximum time spent on an online ad, over the past 5 years, has dropped from 11 seconds to 8 seconds
    • Customers’ attention spans have also dropped dramatically
    • Technology changes so fast that not even the most well-equipped marketing team will be able to keep up with it
    • A freelance website developer will only be able to construct your website for you, but won’t be able to market it effectively for you
    • Our Objective: To harness the technical expertise and experience of an integrated, full-service agency as your best choice of digital marketing partner
 Celebrity Talent/Ambassador Search

    • Brand personality: Your choice of a brand ambassador can boost or tarnish your brand
    • The selection of the ambassador is hence important, as are the development of campaigns that revolve around your products or services vis-à-vis your brand ambassador
    • Here again, only a professional agency will be able to execute this effectively, on your behalf

As an integrated provider of 360o advertising, marketing and branding solutions, LINs.AD has had the privilege of working with a diverse range of clients, ranging from sole proprietorships to MNCs, in addressing their equally diverse needs.

What’s more, we turn 25 this year! And our list of clients has long surpassed the 1,000 mark, since our inception in 1989. We’ve been through the booms and busts of the markets over the decades, and have worked with brands to capitalize on the booms, and to sustain themselves during the busts.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

What Forms of Advertisement Customers Trust Most


 

 

A marketing survey conducted on EnSurvey.com revealed that TV and Newspapers are still the most perused and trusted sources of information dissemination amongst Malaysians.

 

http://www.ensurvey.com/10thingsaboutus/ms–334/media/What+form+of+advertisement+do+you+trust+

What form of advertisement do you trust2

What form of Advertisement do You Trust

 

 

Nevertheless, nothing has yet to surpass the conventional `word of mouth’ method. When consumers seek to make a purchase, most will still seek their friends/acquaintances’ recommendations as their most trusted source of information. This means, word of mouth is still the most powerful advertising tool in the world, regardless of country, region or socio-economic background.

The second most `trusted’ source of information that influences buying behaviour are newspaper and TV ads.

Our deductions based on these observations boil down to this preliminary surmise: That consumers tend to rely on trust-based advertising, when deciding on a purchase.

What form of review do you trust 2

What form of Review Do you Trust

 

 


Meanwhile, the high costs and high distribution volumes of newspaper and TV ads lends credo to the brand appearing in them. This is because consumers tend to believe that only brands with strong financial backgrounds, backed by reputable companies, will gain media value and publicity than those that do not advertise on either medium.Due to
trust developed over time, word of mouth continues to be the dominant factor influencing consumer buying behaviour.

Bloggers has gained more trust than magazines nowadays too.

So what can you do to tap into this information?

1) Use newspapers and videos as marketing medium for your business

2) Focus on the following demographics: 18 – 22 / 23-27 /28-32 / 33-37. Surveys have shown that those belonging to the `Baby Boomer’ or older generation are simply not as internet-savvy.

3) Start engaging bloggers to cover your activities or events

4) Create information that can be easily shared online and offline

5) Launch your company Facebook page and start engaging your customers online

 

Malaysian Largest Clothes Buffet Facebook

 

 

 

 

We launched a Facebook page called Malaysia’s Largest Clothes Buffet and managed to attract more than 1000 likes and talk-abouts within the first week of launch.Our sister event management company, LINs Comm Sdn Bhd has launched Malaysia’s Largest Clothes Buffet in April 2014. We fully understood that most of our target customers fell within 18 – 30 years old, and it was the perfect time to engage and attract crowds via social media and newspaper.

A few days before the Clothes Buffet at Syopz Mall @ Taylors Lakeside, we created a few contests to further boost engagement with our fans and prompt them about our upcoming event.

During the first day of the Clothes Buffet, we invited media reps from Sin Chew Jit Poh, The Star, The Sun, Nan Yang Siang Pau, Female Magazines, and many more to come for coverage.

This further improved the awareness level of the Clothes Buffet and we successfully grabbed the attention of thousands of people in just 3 days.

Another event that we have helped building since year 2009 is the Kuala Lumpur International Gifts & Premium Fair.

Kuala Lumpur International Gifts & Premium Fair 2014 KLIGP

 

 

The Kuala Lumpur International Gifts & Premium Fair (KLIGP) is endorsed by MATRADE as the Southeast Asia’s largest gifts and premium fair. This year the launching of the KLIGP Mobile App encouraged the visitors to register themselves using their phones, instead of waiting in a long queue. The KLIGP Mobile App helped reduce the waiting time from 5 minutes to 2 minutes and ease the registration process altogether. More than 1500 visitors pre-registered themselves for the event and we have recorded more than 10,000 visitors in total over the 3-day period.

 

We have also launched a lot of advertisements in different publications such as Nan Yang Siang Pau, Sin Chew Jit Poh, The Star Newspaper, Berita Harian, Business Today etc.

 

With the presence of Dato’ Noraini Ahmad, Chairman of MATRADE and other guests of honour, we attracted multiple media owners to cover our event at the PWTC from June 4 – 6, 2014.

 

The total earned media coverage garnered was estimated to be more RM100, 000. 

Kuala Lumpur International Gifts & Premium Fair 2014 KLIGP

So talk to us – your 360o advertising, marketing and branding consultant – to find out more about how we can help you create complete marketing strategies that get you more fans and generate more revenues for your business! 

We ensure that our clients gain valuable insights and information about their customers as we want to generate fans to your business. In order to do so, thorough analysis and market research and segmentation are required.

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

SMEs & SMIs: Branding Now or Later?


Are you one of the many start-ups’ founders who argue that there is not enough resources or time for brand building?

Read on.

 

, marketing, advertising

branding

In every business category today, more businesses are being commoditized by the sheer abundance of choices customers have. This is true if your business sells products or provides services, and it holds true, whether your business is large or small.

For many start-up CEOs in their first and second rounds of funding, their focus is usually on product development rather than creating a value proposition that will form the strategic direction of their fledgling enterprise.

Actually, building a brand starts with having the right mindset, which has very little to do with the amount of money you have.

 

Benefits of strong branding for your Business in long run:-

1) Top of the mind recall by target customers

2) Turn customers into fans / indirect “promoters”

3) Attract and secure blue-chip investors

4) Command premium prices and greater profit margins when everyone else is fighting the price war

5) A reduced sales cycle

6) Secure return customers

7) Differentiate your brand from other brands that are already in the market for a long time

Branding Guidelines

If you have started your branding effort, congratulations!

If you have not started yet, find out why branding is the most crucial part for a start-up company here.

In South East Asia, the startup scene is becoming highly contested. But while there are five million start-ups. only about one million of them are interesting and only half them are good but only a quarter will get funding and 10% will gain traction and only five percent will make it.

You can have the most innovative, groundbreaking product ever conceived, but if you can’t create a strong foundation for communicating that value to the marketplace, chances are the business won’t go far. Developing a strong brand is critical to the early success of start-ups.

Your start-up should be able to tell their stories, shape their products, and otherwise create a world-class, user-centric brand from the very beginning.

Your value proposition is not about the products or services you sell. Your value proposition must articulate a highly valued outcome the customer desires. Think of your value proposition as a “castle in the mind” of your customers and clients.

If your company’s brand seems unclear and its purpose appears scattered, this can be detrimental to the future of the company. If potential customers are confused on what you are offering, they won’t stick around long to try to figure it out.

Branding is not simply thinking of a creative and eye-catching logo (although that is important). It involves many other important aspects, too.

There are many definitions about what a brand is. Regardless of how the idea of a brand is defined, a strong and enduring start-up brand requires three well-designed components:
1) Brand Identity: –
The essence of what your brand represents to customers. It is “who” the brand is. This is represented by symbols, language, and the culture or heritage of the organisation. Your customers judge you by your brand personality.
2) Brand Promise: –
The benefit your brand brings to customers. This is “what” the brand provides that is highly valued and not in abundant supply. These associations are based in the functional, rational and emotional benefits customers receive from the brand. Your brand promise should be consistent throughout the years. Ever enduring campaigns should deliver the same message using different ways that engage customers.
3) Brand Experience: –
The tangible experience customers have in their interaction and transaction with the brand. This is “how” the brand delivers on its promise. These associations are based in real life engagement with products, people and places. A smile on customers’ face dictates the life and death of your brand. It’s always the small little tiny things that you do, that makes a difference.

Some questions to ask yourself about your company brand: –

1) Have you defined your brand values?

  • Yes
  • No

If yes, how do these brand values affect how you interact with
your customers?
2) Have you defined your brand personality?

  • Yes
  • No

If yes, what are these traits, and how are they expressed?
3) Have you defined a value proposition?
( your offer, the benefits and value to your customers)

  • Yes
  • No

If yes, describe your value proposition.

4) Do you have a positioning strategy for your brand?
(e.g. leaders, innovators, niche operators, etc.)

  • Yes
  • No

5) If yes (to Question 4), how you are positioned in relation to your competition?
6) Are your organisational structure and culture aligned with your brand values?

  • Yes
  • No

7) Do your employees understand the brand and what it means for their roles?

  • Yes
  • No

8) What level of brand awareness do you have in your market?

1. Low awareness

5. High awareness

(5 being high, 1 being low)
9) Does your brand image (what you look like) accurately represent what you stand for?

  • Yes
  • No

If yes, describe why your image accurately represents what you stand for and if no, describe why not.
10) Is your brand image distinctive and easy to recognise?

  • Yes
  • No

If yes, describe what makes it distinctive and easy to recognise.

 

11) Are you communicating your brand consistently?

  • Yes
  • No

 

12) Do you have guidelines that describe how the brand should be used and managed?

  • Yes
  • No

 

13) Do you allocate spendings on branding and communication each year?

  • Yes
  • No

 

If you have answered “No” to most of the questions, you should be sitting down with your business partner(s) and evaluating your business in the long run. Most probably, there is no brand strategy underlying your business venture, and you will find that improper brand positioning actually does more harm than good. You might be losing lots of business and partnership opportunities without you realising it.

We have helped thousands of business owners, from new start-ups to large MNCs such as Bosch Group Malaysia, Korea Tourism Board, Turkey Tourism Board, Cherry Automobile, Mitsubishi and etc in building their brands in the Malaysian market.

Feel free to contact us for a complimentary one-to-one brand consultation with LINs.AD today!

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: http://www.linsad.com.my

Email: linsweb@linsad.com.my

 

 

References

http://startupbranding.com/

http://www.forbes.com/sites/lorikozlowski/2014/06/11/this-is-huge-how-to-brand-your-startup/

http://technori.com/2013/03/3360-a-comprehensive-guide-to-building-your-startups-brand/

http://youtechassociates.com/the-importance-of-branding-a-startup-company/

http://www.brandingstrategyinsider.com/brand-strategy-for-startups

http://www.pullinc.com/brand-strategy-for-startups/

http://ventureburn.com/2013/06/branding-your-startup-why-its-kinda-important-now/

http://www.entrepreneur.com/article/232988

http://www.brandingstrategyinsider.com/2013/10/building-a-value-proposition-for-startup-brands.html#.U8N6LY2Swpw

http://www.socialmediatoday.com/content/what-startups-can-learn-established-brands-social-media

Evaluating Great Ads: A Definitive Guide for SME/SMI Owners

Evaluating Great Ads: A Definitive Guide for SME/SMI Owners

What distinguishes an ad from the rest?

As Marketers, we’re bombarded with tonnes of information overload, resulting in potential Information Obesity. This same predicament is also shared by our customers, the very people we’re trying to reach!

Basic Statistics

Information Overload

Information Overload

In order to stand out from the crowd, we need to be able to create, collate and communicate the intended message to our audience’s mind.

The benefits of knowing how to evaluate great ads include:

  • The increased ability to create and deliver marketing messages that are well-suited to the audience’s taste
  • The increased ability to improve the quality of ads produced
  • The ability to achieve better ROI on your branding efforts
  • An increase in your company’s brand value, using a simple ad or a series of integrated ads
  • Great, memorable ads that actually boost sales

What makes an ad great?

The questions one should always bear in mind are:

  • What is the ad trying to say?

Always deliver one, consistent message throughout, with only one objective in mind – the product / service in the ad has to be the centrepiece of attention, after all

  • Who are they talking to?

The more specific the target audience, the better! Ads that speak to the heart are usually the ones that win hearts. But it also needs to address the issue faced by the audience

  • Why would the target audience listen? Why should they care?

The more concrete the idea behind the ad, the more resonance the audience has with the brand. After all, an ad is a medium to deliver solutions to the needs and wants of your audience.

Example of a great ad “How the Dumb Ways to Die Game Got People To Be Even Safer Around Trains”

(http://mccann.com.au/project/dumb-ways-to-die / http://www.youtube.com/watch?v=ev-R0tsreBw)

The objective of the ad is to promote rail safety and to educate and remind people to appreciate their lives. Accidents and deaths on Melbourne’s train system had been on the rise for years, but public safety messages didn’t seem to be working, especially with young people. The authorities hence looked for another way to drive this message home, turning to entertainment and branded content to engage the target market. So, instead of placing multiple safety messages across the board, which were effectively useless, the public safety message was delivered in a sarcastic way by depicting multiple scenarios of some of the dumbest ways to die. Results:

  • It convinced 1 million young people to pledge to be safer around trains, which resulted in a 21% reduction in accidents and deaths.
  • It was viewed 2.5 million times within 48 hours and 4.7 million times within 72 hours. Within two weeks, the video had been viewed 28 million times. As of June 2014 the video has had over 81 million views.

 

Dumb Ways to Die – Metro Trains Australia Results

“How the Dumb Ways to Die Game Got People To Be Even Safer Around Trains”

Awards & Accolades Garnered

  • Awards London International Awards 2013 – 29 Prizes ADMA Awards 2013 – 15 Prizes
  • Cresta Awards 2013 – 2 Prizes
  • National Safety Council Award

Spikes Asia 2013

  • Agency of the Year
  • 7 Grand Prix (Branded Content, Integrated, Promo & Activation, Digital, Radio, Film, Film Craft)
  • 11 Gold Spikes
  • 5 Silver Spikes
  • 4 Bronze Spike

The Australian Effie Awards 2013

  • 1 Silver Effie
  • 2 Bronze Effies

Cannes Lions 2013

  • 5 Grand Prix (Film, Integrated, Radio, Direct, PR)
  • 18 Gold Lions
  • 3 Silver Lions
  • 2 Bronze Lions

D&AD 2013

  • 1 Black Pencil
  • 5 Yellow Pencils
  • 3 Pencil Nominations
  • 5 in-books
  • Agency of the Year Most awarded campaign ever in D&AD’s history

Webbys 2013

  • 7 Webbys (in 4 categories)
  • Most awarded campaign of 2013

The One Show 2013

  • 3 Gold Pencils
  • 1 Bronze Pencil
  • 4 Merit awards
  • Best of Show 3rd ranked global agency, Metro Trains top ranked client.

One Show Interactive 2013

  • 1 Gold Pencil
  • 1 Merit award

One Show Entertainment 2013

  • 2 Gold Pencils

New York Festivals 2013

  • 1 Grand Award
  • 1 Gold Award
  • 1 Silver Award
  • 1 Bronze Award

Clio Awards 2013

  • 3 Gold
  • 1 Silver
  • Top ranked Australian agency
  • Mumbrella Awards 2013
  • Mumbrella Award for Bravery
  • Australia’s Favourite TV Ad of the Year
  • Ad Campaign of the Year
  • Thinker of the Year (John Mescall)

AdNews Awards (held in Feb 2013)

  • 2012 Ad Campaign of the year
  • 2012 Ad of the Year

TED

  • Selected among TED’s top 10 Ads Worth Spreading 2013, the only Australian advertisement ever to have been so recognised.

AdFest 2013

  • Grand Lotus for Film
  • 2 Gold Integrated Lotus awards
  • 1 Gold Lotus in Interactive
  • 1 Silver Outdoor Lotus
  • 1 Bronze Lotus in Interactive
  • Second ranked Australian agency

Sirens 2013

  • Gold Siren – Overall category winner
  • Silver Siren – Single category winner
  • Campaign of the Year
  • Siren Client Awards (voted by judging panel of clients)

Mumbrella Ad of the Month

  • November 2012

ACES 2013

  • Best Australian Television and Cinema Commercial

2013 Asian Marketing Effectiveness Awards

  • 4 Gold (in categories: Most Effective Use of Branded Content; Charities, Public Health & Safety & Public Awareness Messages; Most Effective Use of Social Media Marketing; Best Integrated Marketing Campaign) Shortlisted in Best Non-traditional Thinking / Non-advertising Idea

WARC Prize for Innovation 2013

  • Finalist

Very Short International Film Festival 2013

  • Prize of the people – runner up

Annecy International Animated Film Festival 2013

  • Winner – Best Commissioned Film

International Music & Sound Awards 2013

  • Best original composition in non-broadcast or viral advertising/shortlisted

AMEs

  • Finalist, best non-traditional thinking non advertising idea

 

References

http://en.wikipedia.org/wiki/Dumb_Ways_to_Die

http://dumbwaystodie.com/