It’s been to outer space & back! What GoPro cameras can claim that their peers cannot


GOPRO HERO 4

Marina Putrajaya (November 12th, 2014)

Recording memories has never looked better or cooler, with the introduction of GoPro’s most powerful lineup of gadgets, ever. In a splashy, fun-filled party, FunSportz Sdn Bhd – the exclusive importer and distributor of GoPro equipment from the USA – proudly brings to Malaysian enthusiasts the latest range, featuring the HERO4 Black and HERO4 Silver editions.

From extreme to mainstream, professional to consumer, GoPro has enabled the world to capture and share its passions. GoPro and HERO are registered trademarks of GoPro Inc. in the USA and other countries. And with GoPro’s Emmy Award-winning imaging technology and enhanced ease-of-use features such as 4k30, 2.7K50 and 1080p 120fps video capture, as well as built-in touch display convenience, both are perfect for video/photographers looking for that `little extra’ at equally competitive prices.

The GoPro HERO4 Black and HERO4 Silver cameras will certainly appeal to discerning outdoor and nature lovers, videographers and indeed, anyone with an eye for only the highest-quality video-cum-photography equipment. And yes, GoPro cameras have been used by NASA astronauts onboard the International Space Station (ISS) for research purposes.

Founded in Malaysia in 2009 with the aim of bringing quality products relating to outdoor, sports and travel activities to consumers, FunSportz (www.funsportz.com.my) also specializes in gadgets that are both unique and fun.

LINs Communication Sdn Bhd (LINs Comm) congratulates FunSportz Sdn Bhd on the successful launching of the latest GoPro range of equipment, and is proud to be your event management partner of choice!

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Season 2 of Malaysia’s Largest Clothes Buffet draws the crowd in Malacca


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“IF YOU CAN ZIP IT, YOU CAN KEEP IT”

This being the 5th round organized so far, the Clothes Buffet drew a large crowd from all walks of life, when it was recently held at Dataran Pahlawan Melaka Megamall from September 13th to 16th.

Featuring a fascinating variety of brand new clothing and fashion items, all shoppers had to do was pay RM60 for a bag to shop, grab as many clothes as they can in 15 minutes, and stuff everything into their bags, before walking off!

25th Anniversary Message From LINs.AD Malaysia’s Executive Director


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Dear Friends & Clients,

It gives me great pleasure to pen this special message to you, in tandem with our 25th Anniversary celebrations!

Yes, you read it correctly. LINs.AD is 25 years old, this year.

We’ve come a long way indeed since our inception in Singapore way back in 1989, and the establishment of our Kuala Lumpur office in 1996.

What’s more, we’ve had the honour of serving literally thousands of clients over the decades, ranging from MNCs to sole proprietorships.

It goes without saying that YOU put the `U’ in `US’, for without you, there’s no us. And for this, we very humbly thank you for your unswerving support. It is your support that has allowed us to expand over the years, which in turn resulted in the founding of LINs Communication Sdn Bhd (LINs.Comm) – our event management affiliate company – in 2009.

In honour of this very special occasion, please allow me to share some of my innermost thoughts with you; thoughts that are shared by my esteemed colleagues too.

Now, we’re all familiar with the adage, “Failing to plan is planning to fail”.

As a 4As ad agency specializing in 360o integrated advertising, marketing and branding solutions for our clients, LINs.AD remains acutely and humbly aware of the importance of planning.

This is because if there’s anything we’ve learnt over our 25 years dabbling in this industry, it’s that gimmicks and trends come and go, but only companies that consciously brand their products or services continue to survive the test of time and consumer loyalty.

So yes, the key word here is BRANDING.

LINs.AD started-off as `just another ad agency’, but we’ve aggressively pursued means to offer our clients even more comprehensive services, and one of the most important of these today is by serving as a BRAND STRATEGIST to them.

But branding is not just something you `feel like doing’. Branding is not just about `logos and trademarks’. Branding is not something`that I don’t really need, because nobody really cares’.

Branding is something that we need to concisely and precisely strategize about, before executing to perfection. Because good things take time to form, branding is also something that takes time to evolve, before one can reap the rewards of one’s efforts.

Consider the case of Apple Inc., one of the world’s most valuable brands. Founded in 1976 by the late Steve Jobs and his ex-partners Steve Wozniak and Ronald Wayne, would Apple Inc.’s brand value be worth more than US$100 billion today, if not for the conscious efforts of its founders, especially Steve Jobs?

My point is simple. Good things don’t happen overnight, and they certainly don’t happen without careful planning.

Apple Inc. took more than 20 years to be where they are, today. And so did LINs.AD, through the concerted effort of branding.

So, as you see, gentle reader, everything we continue to do at LINs.AD for YOU is about V.A.L.U.E.

  • V for `Vision’: The ability to see
  • A for `Art/Artwork’: What we produce and deliver to you, our clients
  • L for `Leadership’: Stepping up to lead all projects entrusted to us
  • U for `United’: The different set of skills and talents we have as a team, channelled toward serving you, and our mutual goals
  • E for `Evolve’: Being in tune with the times, yet constantly evolving and changing for the better

We did it, over 25 years, and we’re still doing it.

So my final point is equally simple.  If we can do it, why can’t YOU?

So talk to us today or ring +603-9221 3388, on how we can help you promote, enhance and consolidate your brand locally and globally. What have you to lose, after all, by merely finding out more?

Please allow me to conclude my message by extending you our heartfelt gratitude, for your trust, support and faith in us over the decades.

Let us continue working together toward outcomes where “Everybody Wins!

MICKIE TEO

Executive Director, LINs.AD Malaysia

Discover how Blue Color defines your Brand Identity


BLUE For Business

Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.

It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.

Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important.

Blue is best used for conservative corporate businesses where trust, dependability and honesty are important.

Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing.

Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray.

Websites promoting technology, medical equipment, cleanliness, male and female products should use some blue in their colors.

 

Positive Color Meanings in Business:

  • loyalty, trust and integrity
  • tactful, caring and concerned
  • reliability and responsibility
  • conservatism and perseverance
  • idealistic and orderly
  • authority, devotion and contemplation
  • peace and calm

Negative Color Meanings in Business:

  • rigid, deceitful and spiteful
  • self-righteous, superstitious and emotionally unstable
  • too conservative, predictable and weak
  • unforgiving and frigid
  • manipulation, unfaithfulness and distrust

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Are Your Marketing Channels Integrated?

Are Your Marketing Channels Integrated?

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Integrated Marketing Communications Planning

Disclaimer: All copyrighted materials and information are the intellectual property of their respective owners. LINs.AD does not own or claim credit for materials/information of this nature.

7 Essential Components of Integrated Marketing Communication Development

  • Your business objective(s)
  • Marketing Plan Development
  • Consumer Focus Strategy Development
  • Construction of Communication Messages Specific to the Target Audience
  • Selection of Marketing Communication Channels
  • Integration between Selected Platforms
  • ROI Measurement

To be able to construct a successful Integrated Marketing Campaign, we require equally integrated teams that encompass the creative team, copywriting team, market research team, web programmer/developer team, social media engagement team etc.

A one man/woman show doesn’t work in integrated marketing campaign; let us help you achieve your business objectives. Find out more at http://www.linsad.com.my!

Most Successful Re-Branding Campaign Ever


Burberry was considered “gang-wear”; today, it’s worn by the likes of Emma Watson and Kate Moss

 

Harley-Davidson almost went bankrupt; now they are considered one of the most reliable motorcycle brands

 

Apple was nearly bankrupt; now it `rules’ the world

Why Re-Brand? Top 5 WHYs

1.You will create a platform to establish a leadership position in your category and more importantly create alignment inside your company. It’s another chance to get things right.

2.Your vision, purpose and core values are reflected in your new brand identity that you and your team can be immensely proud of.

3.You will attract the right talent to your company.

4.Your brand architecture (the relationship between your company, divisions, product/service categories and products/services) is planned out so it makes sense now and in the future.

5.You get a brand standards’ guide to make sure your brand is consistent across all forms of communication – a key ingredient to managing a strong brand.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

LINs.AD brings cheer to Cheshire Home residents

LINs.AD brings cheer to Cheshire Home residents

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  • Date:Saturday, 5th July 2014
  • Venue:Cheshire Home, Jalan Ipoh, Selangor

In tandem with its CSR program, LINs.ADians visited the Selangor Cheshire Home to spread some cheer to its elderly and disabled residents. The LINs.AD delegation, led by Account Servicing Director, Bernard Lim, was greeted by patron Datin Paduka Khatijah Sulieman upon arrival.

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Both Bernard and LINs.AD HR Manager, Sue Taralasingam, addressed residents briefly upon arrival, before proceeding to distribute gifts of all sorts – including groceries, cash donations and art materials – aided by their fellow LINs.ADians. Many of the patrons are gifted artists, and the art materials were very well-received, indeed.

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It was then “makan” (meal) time, and everyone partook feistily in the feast of the “nasi briyani”, with LINs.ADians taking the time to reach out and bond with the Home’s residents.

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Datin Paduka Khatijah Sulieman then took everyone on a tour of the Home, with its modern facilities and amenities, all of which were most impressive indeed. All in all, it was truly a refreshing field-outing for everyone concerned, and we would like to take this opportunity to wish the residents of Cheshire Home Selangor well.

Look out for more LINs.AD CSR activities, headed your way!

If there are any charitable organizations seeking sponsors or contributions from companies with similar CSR programs, just add us as a “Friend” onf_linsadv and PM us there. We’ll get back to you, soon.

MAKING THE FORGETTABLE, UNFORGETTABLE (PART 2 OF 3)

MAKING THE FORGETTABLE, UNFORGETTABLE (PART 2 OF 3)

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A continuation of our January article, it’s important to understand that “advertising” is a form of communication used to persuade or influence people, while “marketing” is the process of communicating your product or service’s value to others. But anyone can sell a product or service. Question is: Do you know how to sell a BRAND?

Ready? Here comes `Branding’!

OK, after all the hints we’ve been dropping, here’s what branding’s all about.

It’s a company’s main philosophy, with marketing as part of that philosophy, propelled by advertising.

Put simply, branding is intended to differentiate your product or service from those of your competitors’, therefore allowing you to establish a nice market for your company. And in case you think it’s merely a matter of putting a `logo’ on your letterhead, think again.

The art of branding encompasses the following elements: Names, Logo, Tagline, Graphics, Shapes, Colours, Sounds, Scents, Tastes, Movements, and Customer Relationship Management (CRM).

According to a Business Insider (May 2013) report, the world’s top 5 brands are – with their estimated brand values alone – Apple (US$185 b), Google (US$113.7 b), IBM (US$112.5 b), McDonald’s (US$90.3 b) and Coca-Cola (US$78.4 b).

Now, what do these top 5 global brands have in common? They know that brand-building via advertising is a process requiring time and investment!

Brand-Building, Malaysian-Style

You don’t have to – and probably can’t afford to – spend millions, let alone billions, on brand-building.

You won’t have to.

The good news is, the branding industry in Malaysia is still pretty much in its infancy stages, with only very few home-grown brands recognized overseas so far (like “Royal Selangor”).

In short, there’s still plenty of room to GROW.

No, you don’t have to be a global conglomerate to build a brand people care to remember. It’s in the approach; not how fat your cheque-book is.

SMI Malaysia reports that Malaysian SMEs and SMIs form the backbone of the domestic economy, making up 99% of total active businesses and contributing 32% of GDP. SMEs and SMIs also command a 56% share of total employment in Malaysia, as well as a 19% share of exports.

Yet, isn’t it ironic that there’s really NO Malaysian SME/SMI that has made its mark overseas yet?

Stayed tuned for the 3rd and final part of this article, where we can hopefully convince you that you can indeed “make the forgettable, unforgettable”!

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NEW YEAR’S MESSAGE FROM LINs.AD MALAYSIA EXECUTIVE DIRECTOR


Dear Friends,

The late American educator-cum-author, Helen Keller (1880 – 1968), once remarked: “Alone we can do so little; together we can do so much.”

I need not convince you of the truth and wisdom behind her words. 2013 has been a remarkably eventful year for LINs.AD and our affiliate company, LINs Comm. And for that, I truly am grateful.

Yes, we’re a 4As ad agency, specializing in 360° advertising and marketing solutions for our esteemed clients, who range from MNCs to sole proprietorships. But 2013 also saw us ramping up efforts, to do more than just produce ads and marketing gimmicks.

What is marketing? What is advertising? Surely, both have their roots in BRANDING, right?

It is in this realization – that gimmicks come and go, but true brands survive the test of time and customer loyalty – that LINs.AD has aggressively pursued means to diversify our repertoire of services, by positioning the company as a BRAND STRATEGIST.

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Mickie Teo (4th from right) with fellow speakers at the “Social relationships as a component of successful organizational DNA” seminar in July 2013 

To this effect, I’ve started the proverbial ball rolling, by serving as a speaker in several public seminars, including “Social relationships as a component of successful organizational DNA” in July, and “iRich2: The Winners’ Seminar” in October.

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Mickie Teo (far right) fielding questions at the “iRich2: The Winners’ Seminar” in October 2013 

Of course, just like all good brands, our next aim is a process that will evolve over time. Good things, after all, take time to form. But we believe that as we progress, hand in glove, with our clients, the experience we’ve accrued over the decades will allow us to be of greater service to you, our valued clients.

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Mickie Teo (R) and Co-Director Shirly Tan (L), posing with LINs.AD’s Award Certificate, at the 12th Asia Pacific Entrepreneur Excellence Award Ceremony in August 2013 

We’re equally honoured to be inducted into “The Book of Legends”, as one of the winners of the 12th Asia Pacific Entrepreneur Excellence Award 2013. Held in August 2013 at the Putrajaya Marriott, this Award honours organizations that practise and prioritize excellence, in their daily operations. While this recognition is significant to us, we remain humbled by the fact that there’s still plenty of room for progress and improvement, in taking LINs.AD and LINs Comm to even greater heights.

This brings me to the take-home message I’d love to share with you.

Everything we’ve done at LINs.AD – and continue to do – is about V.A.L.U.E.

  • V for `Vision’: The ability to see
  • A for `Art/Artwork’: What we produce and deliver to you, our clients
  • L for `Leadership’: Stepping up to lead all projects entrusted to us
  • U for `United’: The different set of skills and talents we have as a team, channelled toward serving you, and our mutual goals
  • E for `Evolve’: Being in tune with the times, yet constantly evolving and changing for the better

LINs.AD turns 25 next year!

And we believe that as long as continue to enhance V.A.L.U.E, we’ll continue retaining your trust and faith in us, as your 360° advertising, marketing and branding solutions partner!

On this note, and on behalf of LINs.AD and LINs Comm, I wish you a Happy and Prosperous New Year, with golden prospects of better tidings to come!

MICKIE TEO – Executive Director, LINs.AD Malaysia 

Dr. Shigemoto & Coeur Esthetique’s GRAND Opening a Grand Success!


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  • The Intermark, Jalan Tun Razak, Kuala Lumpur (Tuesday, 8th October 2013)

Internationally-established brands “Dr. Shigemoto” and “Coeur Esthetique” recently hosted members of the media and specially-invited guests to the Grand Opening of their boutique outlet at The Intermark.

Established in Osaka, Japan, both “Dr. Shigemoto & Coeur Esthetique” are internationally-established brands and trademark products of renowned Japanese plastic surgeon, Dr. Joe Shigemoto and his business partners, Ms. Naomi Alice and Mr. Masahiko Moto. A graduate of Tokushima Medical University, Dr. Shigemoto founded “Joe Clinic” as a predecessor to “Dr. Shigemoto & Coeur Esthetique” in November 2003, with a decade’s experience under his belt, since graduation.

“Dr. Shigemoto” and “Coeur Esthetique” were ranked #1 for customer satisfaction, in 3 consecutive Oricon Customer Service Satisfaction surveys undertaken in 2010 (facial), 2011 (epilation) and 2012 (epilation) in Japan. The brands’ roots go all the way back to October 2002, and they are currently offered to discerning clients via 7 “Dr. Shigemoto” and “Coeur Esthetique” salons located throughout Japan.

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Dr. Shigemoto & Coeur Esthetique” founders and management, joined by special guests, prepare to cut the ribbon at the launching of the signature outlet

In Malaysia, both the “Dr. Shigemoto” and “Coeur Esthetique” brands are merged as “Dr. Shigemoto & Coeur Esthetique”, to provide clients with a more holistic, comprehensive solution to every possible beauty and health need they may have. Dr. Shigemoto, Ms. Alice and Mr. Moto continue to bring in only the best and latest technology and equipment from Japan, in providing services including epilation, facial care and body slimming, as well as plastic surgery for the eyes, nose, face, etc. They also provide consultation services for anti-aging and skin problems.

“Dr. Shigemoto & Coeur Esthetique”’s Malaysian headquarters are located within the famed Kuala Lumpur Golden Triangle itself, at Level 1, Vista Tower, The Intermark, 348 Jalan Tun Razak, 50400 Kuala Lumpur. Globally, both brands are available in more than 13 countries throughout Asia, Oceania, Europe and North America. Further information about the “Dr. Shigemoto & Coeur Esthetique” brand can be obtained from these websites:

Inquiries may be directed to the General Manager, Kevin Ong at 017-300 8691 / kevin.ong@kaiga-jp.com.

LINs.AD congratulates Dr. Shigemoto, Ms. Alice and Mr. Moto on the grand success of the Grand Opening of “Dr. Shigemoto” and “Coeur Esthetique”, and is proud to be your advertising agency of choice!