Are you prepared to fight your way into your customers’ hearts?

Are you prepared to fight your way into your customers’ hearts?

Your customers are now being constantly bombarded by info on the internet, TVs, Radios, Newspapers and Magazines. And more are getting influenced by the ads powered by brands. Are you one of them?

Your customers are also smart enough to “unsubscribe” your emails/newsletters, delete your text messages, “unfollow” your page and more.

The risk of losing customers is hence on the rise.

Communicating your brand message into your customers’ hearts is just like showing your special someone that you love them very much. It takes time, effort and most importantly communication.

Brand-Activation-Infographic

We at LINs.AD specialize in helping brands communicate their message in a thousand ways, making sure that your customers continue falling in love with your brand, not your competitors.

 

Find out how to make your customers fall in love with you!

Contact +603-92213388 for an obligation-free consultation with Mickie/Shirly/Bernard.

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

 

 

Advertisements

Are you a brand advocate? Does your brand have brand advocates?

Are you a brand advocate? Does your brand have brand advocates?

The value of having brand advocates is priceless. Imagine having people spreading information about their personal experience of your brand on a weekly basis!

Brand Advocates

There are 7 types of brand advocates you need to know about:

  • The Titanic Tweeter
  • The Passionate Pilgrim
  • The Heroic Hipster
  • The Megaphone Millionaire
  • The Giving Guru
  • The Curious Curator
  • The Noiseless Ninja

Reference 

http://www.forbes.com/sites/markfidelman/2013/07/29/the-7-brand-advocate-types-you-need-to-know-infographic/

Brand advocates are:

  • 5X more valuable than average customers
  • Spend at least 2X as much as average customers
  • Spend 3X as much as average customers over their lifetime of their relationship with a company or brand
  • Reach 150 people in social media every time they advocate a product or service
  • 92% of consumers trust brand advocates

Read more: http://barnraisersllc.com/2013/12/case-studies-prove-roi-brand-advocates/

 

To gain brand advocates you will need branded contents.

All your brand’s contents have to be in line with your corporate brand, business objectives and marketing objectives. At LINs.AD, we have helped thousands of brands develop branded contents and events over the last 25 years.

 

Find out more at www.linsad.com.my!

Contact us for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or email linsweb@linsad.com.my.

Pepsi evolved over time. What about you?


 

 

How your logo evolves (or doesn’t) has the potential to make or break your brand.

Consider the case of “Pepsico”. The evolution of the “Pepsi” logo over the decades was strategically executed to enhance the company’s brand value, and also maintain its connection with customers.

Despite a permit from the company to use its logo costing US$1 million upfront, many continue to vie in featuring this logo, due to the company’s solid brand reputation.

So, under what circumstances should a brand owner consider tweaking or even changing the brand’s logo?

1. When the current logo isn’t relevant anymore vis-à-vis the modern media. Cross-channel and integrated media network distribution play important roles in this information age. Consumers get confused when they see different logos of different sizes on different platforms! If you happen to have this concern, it’s time to consider standardizing – and changing – your logo.

2. Your business has evolved over the years, but you’re still using the same logo! Your existing logo might not resemble your business’s nature, anymore.

3. Your competitors have a better, more applicable or more interesting logo than you do. A cleaner, more professional look may just be what you need.

4. Your logo is too complicated – having too many unnecessary lines or effects! Take a look at the world’s top brands’ logos. Clean, clear designs are the ones that usually withstand the test of time.

5. You’ve been using a DIY logo since your start-up days. Your design may well be outdated, or your business may have transformed significantly since then.

 

A skilfully-designed logo is one that resonates and connects with people from all walks, ages, languages, culture and nationalities of life.

But how would you evaluate whether your brand’s logo is doing what it should?

The best way to know is to talk to pros who have been working on brand logos for more than 20 years. Only a professional agency, powered by professional designers would be able to allay any doubts you have, and help you realign your thoughts on your brand.

Let us be your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity – no matter the economic conditions that may come.

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv!

 

 

 

Discover how Blue Color defines your Brand Identity


BLUE For Business

Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.

It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.

Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important.

Blue is best used for conservative corporate businesses where trust, dependability and honesty are important.

Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing.

Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray.

Websites promoting technology, medical equipment, cleanliness, male and female products should use some blue in their colors.

 

Positive Color Meanings in Business:

  • loyalty, trust and integrity
  • tactful, caring and concerned
  • reliability and responsibility
  • conservatism and perseverance
  • idealistic and orderly
  • authority, devotion and contemplation
  • peace and calm

Negative Color Meanings in Business:

  • rigid, deceitful and spiteful
  • self-righteous, superstitious and emotionally unstable
  • too conservative, predictable and weak
  • unforgiving and frigid
  • manipulation, unfaithfulness and distrust

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Are Your Marketing Channels Integrated?

Are Your Marketing Channels Integrated?

6253793995_c70dc5897e_z

Integrated Marketing Communications Planning

Disclaimer: All copyrighted materials and information are the intellectual property of their respective owners. LINs.AD does not own or claim credit for materials/information of this nature.

7 Essential Components of Integrated Marketing Communication Development

  • Your business objective(s)
  • Marketing Plan Development
  • Consumer Focus Strategy Development
  • Construction of Communication Messages Specific to the Target Audience
  • Selection of Marketing Communication Channels
  • Integration between Selected Platforms
  • ROI Measurement

To be able to construct a successful Integrated Marketing Campaign, we require equally integrated teams that encompass the creative team, copywriting team, market research team, web programmer/developer team, social media engagement team etc.

A one man/woman show doesn’t work in integrated marketing campaign; let us help you achieve your business objectives. Find out more at http://www.linsad.com.my!

Most Successful Re-Branding Campaign Ever


Burberry was considered “gang-wear”; today, it’s worn by the likes of Emma Watson and Kate Moss

 

Harley-Davidson almost went bankrupt; now they are considered one of the most reliable motorcycle brands

 

Apple was nearly bankrupt; now it `rules’ the world

Why Re-Brand? Top 5 WHYs

1.You will create a platform to establish a leadership position in your category and more importantly create alignment inside your company. It’s another chance to get things right.

2.Your vision, purpose and core values are reflected in your new brand identity that you and your team can be immensely proud of.

3.You will attract the right talent to your company.

4.Your brand architecture (the relationship between your company, divisions, product/service categories and products/services) is planned out so it makes sense now and in the future.

5.You get a brand standards’ guide to make sure your brand is consistent across all forms of communication – a key ingredient to managing a strong brand.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

SMEs/SMIs: Do You Need An Agency?

SMEs/SMIs: Do You Need An Agency?

The role of agencies in Brand-Building & Communications

Advertising is the form of communication used to persuade or influence prospects to buy your product or service. It is about taking the client’s marketing strategy, and converting it into salient, memorable consumer messages.

Advertising

Marketing, meanwhile, is the process of communicating the value of your product or service to customers with the intention of selling it to them. To do so, you need to be able to assume your customers’ point of view, and convert it into a conscious, structured marketing strategy.

Marketing

And this brings us to branding, which is your company’s core philosophy, intended to differentiate your product or service from those of your competitors’, thereby allowing you to establish a niche market for your company.

, marketing, advertising

branding

So branding is the main philosophy, with marketing as part of the philosophy, propelled by advertising.

This is where a reputable, full-service agency comes in handy – as an advertising, marketing and branding partner, in helping you carve a niche for yourself in the market.

Agency Services

A full-service agency provides the following services:

Market Research Market Research & Analysis

Market segmentation

Target market research

Marketing plan development

Objective: To know and serve your clients, better

Phoenix-Media-Buying Media Planning & Buying

Media selection

Objective: To ensure that the media selected is aligned to your marketing plans

Public Relations Public Relations

Media invitations to events/launches

Press release development & distribution

Objective: Earned media coverage is more valuable than paid media coverage (plus, most in-house marketing execs are too busy with marketing campaigns and daily operations to have sufficient time to see to this)

88453580151505209_0yTVJOsT_c Sales & Marketing Alignment

    • Are your ads trying to push `Product A’, but your sales team is too focused on `Product B’?
    • If you launch too many ads simultaneously, with inadequate support from your sales team to boot, you will only confuse prospective customers
    • A marketing message has to be focused, with one thing done at a time
    • An agency offers an impartial 3rd party perspective about your business, which may elude your internal marketing or sales director
Marketing Strategy Creative Marketing & Strategy Development

    • There are many types of marketing channels and mediums available, today
    • These range from below-the-line (BTL) to above-the-line (ATL), and offline events to online e-commerce
    • A coherent strategy is hence needed to ensure that your marketing effort reaches your intended consumer, thus resulting in tangible sales
    • A beautifully-designed brochure does not necessarily ensure that prospects will buy; it is only through a creative mix of marketing mediums and channels that a greater impact can be made
    • Here, only marketing and branding agencies will have the expertise you need
Branding-Strategies Strategic Brand Management

    • All branding efforts should share congruence, right from the brand’s logo, to its website’s copy tone and style, to the directors’ signatures
    • There should also be an alignment of creative concepts in all marketing materials
    • Your customers’ perception of your brand is comprehensive and multi-dimensional; beautifully-designed products and ads might bring you customers, but it’s the brand experience that retains you your customers
    • Objective: To reflect brand image and company culture, as intended
 Slider-Marketing-Analytics-5 ROI & Marketing Analytics

    • Anything that’s measurable is improvable
    • To ensure that the amount of money invested into marketing generates acceptable ROI, marketing analytics are required
    • While internal marketing managers are capable of providing simple analyses with the help of relevant software, such analyses may not include real feedback from customers
Product Development Product Development & Design

Product packaging and idea seedling from a marketing perspective

Pricing and competitor analyses

Pre-sale offers and marketing

Product launch sequence

    • Objective: To tap into the agency’s experience on multiple product launches, in determining your product’s success over the first 6 months, especially if you are in the FMCG industry
Eventmanagement Event Management

Press conference

Product launching

Opening ceremony

Concert

Games and contests

Other `brand experience’ campaigns

    • Our Objective: To provide your customers a great brand experience, the A to Z of this experience should be well thought out and executed
Digital Marketing Digital Marketing

Consumer behaviour online

Cross-media integration

Interactive media development

Website and apps development

Traffic generation

    • You’ve only 2 seconds to engage customers in this digital age
    • The maximum time spent on an online ad, over the past 5 years, has dropped from 11 seconds to 8 seconds
    • Customers’ attention spans have also dropped dramatically
    • Technology changes so fast that not even the most well-equipped marketing team will be able to keep up with it
    • A freelance website developer will only be able to construct your website for you, but won’t be able to market it effectively for you
    • Our Objective: To harness the technical expertise and experience of an integrated, full-service agency as your best choice of digital marketing partner
 Celebrity Talent/Ambassador Search

    • Brand personality: Your choice of a brand ambassador can boost or tarnish your brand
    • The selection of the ambassador is hence important, as are the development of campaigns that revolve around your products or services vis-à-vis your brand ambassador
    • Here again, only a professional agency will be able to execute this effectively, on your behalf

As an integrated provider of 360o advertising, marketing and branding solutions, LINs.AD has had the privilege of working with a diverse range of clients, ranging from sole proprietorships to MNCs, in addressing their equally diverse needs.

What’s more, we turn 25 this year! And our list of clients has long surpassed the 1,000 mark, since our inception in 1989. We’ve been through the booms and busts of the markets over the decades, and have worked with brands to capitalize on the booms, and to sustain themselves during the busts.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

What Forms of Advertisement Customers Trust Most


 

 

A marketing survey conducted on EnSurvey.com revealed that TV and Newspapers are still the most perused and trusted sources of information dissemination amongst Malaysians.

 

http://www.ensurvey.com/10thingsaboutus/ms–334/media/What+form+of+advertisement+do+you+trust+

What form of advertisement do you trust2

What form of Advertisement do You Trust

 

 

Nevertheless, nothing has yet to surpass the conventional `word of mouth’ method. When consumers seek to make a purchase, most will still seek their friends/acquaintances’ recommendations as their most trusted source of information. This means, word of mouth is still the most powerful advertising tool in the world, regardless of country, region or socio-economic background.

The second most `trusted’ source of information that influences buying behaviour are newspaper and TV ads.

Our deductions based on these observations boil down to this preliminary surmise: That consumers tend to rely on trust-based advertising, when deciding on a purchase.

What form of review do you trust 2

What form of Review Do you Trust

 

 


Meanwhile, the high costs and high distribution volumes of newspaper and TV ads lends credo to the brand appearing in them. This is because consumers tend to believe that only brands with strong financial backgrounds, backed by reputable companies, will gain media value and publicity than those that do not advertise on either medium.Due to
trust developed over time, word of mouth continues to be the dominant factor influencing consumer buying behaviour.

Bloggers has gained more trust than magazines nowadays too.

So what can you do to tap into this information?

1) Use newspapers and videos as marketing medium for your business

2) Focus on the following demographics: 18 – 22 / 23-27 /28-32 / 33-37. Surveys have shown that those belonging to the `Baby Boomer’ or older generation are simply not as internet-savvy.

3) Start engaging bloggers to cover your activities or events

4) Create information that can be easily shared online and offline

5) Launch your company Facebook page and start engaging your customers online

 

Malaysian Largest Clothes Buffet Facebook

 

 

 

 

We launched a Facebook page called Malaysia’s Largest Clothes Buffet and managed to attract more than 1000 likes and talk-abouts within the first week of launch.Our sister event management company, LINs Comm Sdn Bhd has launched Malaysia’s Largest Clothes Buffet in April 2014. We fully understood that most of our target customers fell within 18 – 30 years old, and it was the perfect time to engage and attract crowds via social media and newspaper.

A few days before the Clothes Buffet at Syopz Mall @ Taylors Lakeside, we created a few contests to further boost engagement with our fans and prompt them about our upcoming event.

During the first day of the Clothes Buffet, we invited media reps from Sin Chew Jit Poh, The Star, The Sun, Nan Yang Siang Pau, Female Magazines, and many more to come for coverage.

This further improved the awareness level of the Clothes Buffet and we successfully grabbed the attention of thousands of people in just 3 days.

Another event that we have helped building since year 2009 is the Kuala Lumpur International Gifts & Premium Fair.

Kuala Lumpur International Gifts & Premium Fair 2014 KLIGP

 

 

The Kuala Lumpur International Gifts & Premium Fair (KLIGP) is endorsed by MATRADE as the Southeast Asia’s largest gifts and premium fair. This year the launching of the KLIGP Mobile App encouraged the visitors to register themselves using their phones, instead of waiting in a long queue. The KLIGP Mobile App helped reduce the waiting time from 5 minutes to 2 minutes and ease the registration process altogether. More than 1500 visitors pre-registered themselves for the event and we have recorded more than 10,000 visitors in total over the 3-day period.

 

We have also launched a lot of advertisements in different publications such as Nan Yang Siang Pau, Sin Chew Jit Poh, The Star Newspaper, Berita Harian, Business Today etc.

 

With the presence of Dato’ Noraini Ahmad, Chairman of MATRADE and other guests of honour, we attracted multiple media owners to cover our event at the PWTC from June 4 – 6, 2014.

 

The total earned media coverage garnered was estimated to be more RM100, 000. 

Kuala Lumpur International Gifts & Premium Fair 2014 KLIGP

So talk to us – your 360o advertising, marketing and branding consultant – to find out more about how we can help you create complete marketing strategies that get you more fans and generate more revenues for your business! 

We ensure that our clients gain valuable insights and information about their customers as we want to generate fans to your business. In order to do so, thorough analysis and market research and segmentation are required.

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

Brand-Building: How Much Is Too Much?

Brand-Building: How Much Is Too Much?

Brand-Building: How Much Is Too Much?

“A company can spend millions of dollars building a brand with amazing equity – but if nobody buys it, what do they have? Absolutely nothing. Marketers are responsible for affecting behaviour, whether that’s purchase or consumption.”

“MARKETING” magazine, May-June Edition 2014

 Brand Insistence

Let’s say it for what it is. Brand-building is a marketing strategy that costs money up front. It’s an initial outlay, where you invest a significant amount of hard-earned money, in the hope that it will bring you greater returns in time to come.

So this begs the question: Is it worth spending money on a branding effort – which includes advertising and marketing – in expecting returns from your branding campaign, at the end of the proverbial day?

As a general rule of thumb, companies are advised to spend around 5% of their total revenue on marketing to maintain their current market position. Companies looking to grow or gain greater market share should budget for a higher percentage, usually circa 10%.

The formula is simple:

  • Total Revenue X 5% = Marketing budget required to maintain current awareness & visibility
  • Total Revenue X 10% = Marketing budget required to grow & gain market share

Exceptions of course apply, but mostly to companies that have already attained economies of scale, and also a certain market awareness of their brands.

Cost to reach 1000 people online

Walmart, for instance, only spends approximately 0.4% of their annual sales revenue on advertising. But because of their significantly high volume of sales, this equals a substantial advertising budget amount that can accomplish the same magnitude of brand-building and marketing ROI as another retailer’s larger percentage.

In short, the higher the volume of sales a business does, the lower the percentage of sales they can expect to spend, to expect similar outcomes.

With approximately 50% of marketing funds channelled towards building brand awareness, companies that have established a strong brand-footing in their given markets have a competitive edge when it comes to how much they will have to spend to maintain their brand awareness. If a company’s target market is not familiar with either the company itself or the brand of products or services it offers, the percentage of sales revenue budgeted towards marketing will need to be higher.

Here’s a glimpse into how much the top 10 global brands spent on advertising in 2013

Rank

Brand

Brand Value ($bil)

Brand Revenue ($bil)

Company Advertising
($mil)

1

Apple

104.3

156.5

1,100

2

Microsoft

56.7

77.8

2,600

3

Coca-Cola

54.9

23.5

3,342

4

IBM

50.7

104.5

1,339

5

Google

47.3

43.5

772

6

McDonald’s

39.4

88.3

788

7

General Electric

34.2

132.1

NA

8

Intel

30.9

53.3

2,000

9

Samsung

29.5

181

4,398

10

Louis Vuitton

28.4

9.4

4,211

Source: Forbes Magazine

The world’s top 10 brands spent a total of US$20,500 million in 2013 alone, to achieve a combined brand value and brand revenue worth US$ 476.3 billion and US$869.9 billion, respectively.

Global Online Advertising Spending

Now, were you the competitor of any of these 10 largest brands, would you be willing to spend US$20,500 million on advertising alone, just to outdo your competition?

Even if you could afford to do so, should you really fork out so much money on advertising?

Is advertising an effective way of marketing your product or service?

If yes, where should you start spend your advertising money?

And how much?

The key to answering the preceding questions is to really drill down and understand your business in and out.

By doing a strategic business analysis, you would be able to understand your brand equity even better, and this will assist you in making wiser decisions – including setting your marketing and advertising budget, as well as determining whether your existing marketing channel is working for you now and in the future.

The best way to do so is to sit down with a brand consultant, who will be able to provide you with not only insight, but also fore- and hindsight into your business.

So talk to us at LINs.AD today – your 360o advertising, marketing and branding solutions partner – and together, we’ll figure out the most viable way to promote your brand to your intended market.

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

References

http://www.economist.com/blogs/graphicdetail/2013/05/focus-5

http://www.managementstudyguide.com/brand-management.htm

http://www.metro-as.no/Artikler/33Brandsmanagement.pdf

https://aytm.com/blog/research-junction/brand-equity-basics-1/

http://www.marketingresearch.org/brand-equity-models

http://www.zibs.com/knowles.shtml

http://www.spanconsulting.com/perspectives.html