Find Out What does the Leaf Beauty Tells You About Branding

Find Out What does the Leaf Beauty Tells You About Branding

Creativity is like the green hues of a plant, full of variety and tone.

Your brand, meanwhile, is like the plant’s branches, growing and expanding with the aid of sunshine.

And yes, just like a plant, your brand needs to be protected and nurtured if it’s to grow healthily.

Branding - Green Man

 

What do you like about this photo? Tell us more!

If you like the photo, contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Do You Know that Quality drives Brand Loyalty?

Do You Know that Quality drives Brand Loyalty?

What makes you loyal to a brand?

80% – Quality

72% – Customer Service

50% – Price

45% – Convenience

15% – Commitment to Social Responsibility

What Makes You Loyal to a Brand

What can SMEs and SMIs do to increase brand loyalty?

  • Quality products are a must, and customer testimonials play an important role in communicating your brand’s quality.
  • Stay engaged – Treat your customers like family members. Show them love. Give them gifts. Motivate them. Give more, and you’ll receive more.
  • Offer Value for Money (VFM) – Understand that each dollar your customers spend comes from their hard work and efforts. Let them know that you care. Let them know how your products/ services are worth what they’re paying for.
  • Make things simple and easy-to-use, from Registration to Product Delivery.
  • Give back to society – There’s a catchphrase for it: Corporate Social Responsibility. Create partnerships with various NGOs in the community.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Fonts that Matter

Fonts that Matter

The appearance of the font on any marketing collateral is, or should not be a matter of coincidence.

Just as a picture paints a thousand words, a font projects its own emotions.

Fonts also project the personality of the brands they represent.

So think of fonts as your company and brand’s ambassadors!

How you feel about fonts?

It is hence important to craft your messages using suitable fonts for the greatest impact.

 

At LINs.AD, we work with fonts every day. We know fonts. We know their significance.

And yes, we’d love to help you use fonts, to project your brand even further.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

The Psychology of Fonts – What font to use for your websites and why

The Psychology of Fonts – What font to use for your websites and why

Here’s what a designer does, when creating a logo for you.

The Psychology of Fonts

One element of the logo design is typography (i.e. the shape of the words).

You will find that most MNCs have a brand manual that dictates the font type, font sizes etc. that should be used vis-à-vis their brand.

 

So if you have not gotten one, it’s time to do so!

 

Find out how LINs.AD can help you generate a corporate identity that may be used in tandem with all of your marketing materials.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Business Transition – What business phase are you in?

Business Transition – What business phase are you in?

Business Transition

What business phase are you in?

Seed: Business is a Concept. Focus on creating a viable model and financing.

Failure rate: 99%

 

Start-up: Focus on establishing a customer base and proving business model

Failure rate: 99%

 

Early growth: Focus on infrastructure, talent acquisition, steady growth and profitability

Failure rate: 80%

 

High growth: Aggressive growth goals, potentially through expansion, partnerships, mergers and acquisitions

Failure rate: 60%

 

Mature: Focus on customer retention with conservative to moderate growth goals

Failure rate: 40%

 

Declining: Struggling to retain existing customer base or attract new leads

Failure rate: 70%

 

Do you want to move from one phase to another?

Think Brand Strategy.

 

Do you want to keep your business in the High Growth phase for a longer period of time?

Think Brand Experience.

 

Do you want to prevent your business from entering the declining phase?

Think Re-Branding.

 

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Are you prepared to fight your way into your customers’ hearts?

Are you prepared to fight your way into your customers’ hearts?

Your customers are now being constantly bombarded by info on the internet, TVs, Radios, Newspapers and Magazines. And more are getting influenced by the ads powered by brands. Are you one of them?

Your customers are also smart enough to “unsubscribe” your emails/newsletters, delete your text messages, “unfollow” your page and more.

The risk of losing customers is hence on the rise.

Communicating your brand message into your customers’ hearts is just like showing your special someone that you love them very much. It takes time, effort and most importantly communication.

Brand-Activation-Infographic

We at LINs.AD specialize in helping brands communicate their message in a thousand ways, making sure that your customers continue falling in love with your brand, not your competitors.

 

Find out how to make your customers fall in love with you!

Contact +603-92213388 for an obligation-free consultation with Mickie/Shirly/Bernard.

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

 

 

Are you a brand advocate? Does your brand have brand advocates?

Are you a brand advocate? Does your brand have brand advocates?

The value of having brand advocates is priceless. Imagine having people spreading information about their personal experience of your brand on a weekly basis!

Brand Advocates

There are 7 types of brand advocates you need to know about:

  • The Titanic Tweeter
  • The Passionate Pilgrim
  • The Heroic Hipster
  • The Megaphone Millionaire
  • The Giving Guru
  • The Curious Curator
  • The Noiseless Ninja

Reference 

http://www.forbes.com/sites/markfidelman/2013/07/29/the-7-brand-advocate-types-you-need-to-know-infographic/

Brand advocates are:

  • 5X more valuable than average customers
  • Spend at least 2X as much as average customers
  • Spend 3X as much as average customers over their lifetime of their relationship with a company or brand
  • Reach 150 people in social media every time they advocate a product or service
  • 92% of consumers trust brand advocates

Read more: http://barnraisersllc.com/2013/12/case-studies-prove-roi-brand-advocates/

 

To gain brand advocates you will need branded contents.

All your brand’s contents have to be in line with your corporate brand, business objectives and marketing objectives. At LINs.AD, we have helped thousands of brands develop branded contents and events over the last 25 years.

 

Find out more at www.linsad.com.my!

Contact us for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or email linsweb@linsad.com.my.

Are Your Marketing Channels Integrated?

Are Your Marketing Channels Integrated?

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Integrated Marketing Communications Planning

Disclaimer: All copyrighted materials and information are the intellectual property of their respective owners. LINs.AD does not own or claim credit for materials/information of this nature.

7 Essential Components of Integrated Marketing Communication Development

  • Your business objective(s)
  • Marketing Plan Development
  • Consumer Focus Strategy Development
  • Construction of Communication Messages Specific to the Target Audience
  • Selection of Marketing Communication Channels
  • Integration between Selected Platforms
  • ROI Measurement

To be able to construct a successful Integrated Marketing Campaign, we require equally integrated teams that encompass the creative team, copywriting team, market research team, web programmer/developer team, social media engagement team etc.

A one man/woman show doesn’t work in integrated marketing campaign; let us help you achieve your business objectives. Find out more at http://www.linsad.com.my!

SMEs/SMIs: Do You Need An Agency?

SMEs/SMIs: Do You Need An Agency?

The role of agencies in Brand-Building & Communications

Advertising is the form of communication used to persuade or influence prospects to buy your product or service. It is about taking the client’s marketing strategy, and converting it into salient, memorable consumer messages.

Advertising

Marketing, meanwhile, is the process of communicating the value of your product or service to customers with the intention of selling it to them. To do so, you need to be able to assume your customers’ point of view, and convert it into a conscious, structured marketing strategy.

Marketing

And this brings us to branding, which is your company’s core philosophy, intended to differentiate your product or service from those of your competitors’, thereby allowing you to establish a niche market for your company.

, marketing, advertising

branding

So branding is the main philosophy, with marketing as part of the philosophy, propelled by advertising.

This is where a reputable, full-service agency comes in handy – as an advertising, marketing and branding partner, in helping you carve a niche for yourself in the market.

Agency Services

A full-service agency provides the following services:

Market Research Market Research & Analysis

Market segmentation

Target market research

Marketing plan development

Objective: To know and serve your clients, better

Phoenix-Media-Buying Media Planning & Buying

Media selection

Objective: To ensure that the media selected is aligned to your marketing plans

Public Relations Public Relations

Media invitations to events/launches

Press release development & distribution

Objective: Earned media coverage is more valuable than paid media coverage (plus, most in-house marketing execs are too busy with marketing campaigns and daily operations to have sufficient time to see to this)

88453580151505209_0yTVJOsT_c Sales & Marketing Alignment

    • Are your ads trying to push `Product A’, but your sales team is too focused on `Product B’?
    • If you launch too many ads simultaneously, with inadequate support from your sales team to boot, you will only confuse prospective customers
    • A marketing message has to be focused, with one thing done at a time
    • An agency offers an impartial 3rd party perspective about your business, which may elude your internal marketing or sales director
Marketing Strategy Creative Marketing & Strategy Development

    • There are many types of marketing channels and mediums available, today
    • These range from below-the-line (BTL) to above-the-line (ATL), and offline events to online e-commerce
    • A coherent strategy is hence needed to ensure that your marketing effort reaches your intended consumer, thus resulting in tangible sales
    • A beautifully-designed brochure does not necessarily ensure that prospects will buy; it is only through a creative mix of marketing mediums and channels that a greater impact can be made
    • Here, only marketing and branding agencies will have the expertise you need
Branding-Strategies Strategic Brand Management

    • All branding efforts should share congruence, right from the brand’s logo, to its website’s copy tone and style, to the directors’ signatures
    • There should also be an alignment of creative concepts in all marketing materials
    • Your customers’ perception of your brand is comprehensive and multi-dimensional; beautifully-designed products and ads might bring you customers, but it’s the brand experience that retains you your customers
    • Objective: To reflect brand image and company culture, as intended
 Slider-Marketing-Analytics-5 ROI & Marketing Analytics

    • Anything that’s measurable is improvable
    • To ensure that the amount of money invested into marketing generates acceptable ROI, marketing analytics are required
    • While internal marketing managers are capable of providing simple analyses with the help of relevant software, such analyses may not include real feedback from customers
Product Development Product Development & Design

Product packaging and idea seedling from a marketing perspective

Pricing and competitor analyses

Pre-sale offers and marketing

Product launch sequence

    • Objective: To tap into the agency’s experience on multiple product launches, in determining your product’s success over the first 6 months, especially if you are in the FMCG industry
Eventmanagement Event Management

Press conference

Product launching

Opening ceremony

Concert

Games and contests

Other `brand experience’ campaigns

    • Our Objective: To provide your customers a great brand experience, the A to Z of this experience should be well thought out and executed
Digital Marketing Digital Marketing

Consumer behaviour online

Cross-media integration

Interactive media development

Website and apps development

Traffic generation

    • You’ve only 2 seconds to engage customers in this digital age
    • The maximum time spent on an online ad, over the past 5 years, has dropped from 11 seconds to 8 seconds
    • Customers’ attention spans have also dropped dramatically
    • Technology changes so fast that not even the most well-equipped marketing team will be able to keep up with it
    • A freelance website developer will only be able to construct your website for you, but won’t be able to market it effectively for you
    • Our Objective: To harness the technical expertise and experience of an integrated, full-service agency as your best choice of digital marketing partner
 Celebrity Talent/Ambassador Search

    • Brand personality: Your choice of a brand ambassador can boost or tarnish your brand
    • The selection of the ambassador is hence important, as are the development of campaigns that revolve around your products or services vis-à-vis your brand ambassador
    • Here again, only a professional agency will be able to execute this effectively, on your behalf

As an integrated provider of 360o advertising, marketing and branding solutions, LINs.AD has had the privilege of working with a diverse range of clients, ranging from sole proprietorships to MNCs, in addressing their equally diverse needs.

What’s more, we turn 25 this year! And our list of clients has long surpassed the 1,000 mark, since our inception in 1989. We’ve been through the booms and busts of the markets over the decades, and have worked with brands to capitalize on the booms, and to sustain themselves during the busts.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Brand-Building: How Much Is Too Much?

Brand-Building: How Much Is Too Much?

Brand-Building: How Much Is Too Much?

“A company can spend millions of dollars building a brand with amazing equity – but if nobody buys it, what do they have? Absolutely nothing. Marketers are responsible for affecting behaviour, whether that’s purchase or consumption.”

“MARKETING” magazine, May-June Edition 2014

 Brand Insistence

Let’s say it for what it is. Brand-building is a marketing strategy that costs money up front. It’s an initial outlay, where you invest a significant amount of hard-earned money, in the hope that it will bring you greater returns in time to come.

So this begs the question: Is it worth spending money on a branding effort – which includes advertising and marketing – in expecting returns from your branding campaign, at the end of the proverbial day?

As a general rule of thumb, companies are advised to spend around 5% of their total revenue on marketing to maintain their current market position. Companies looking to grow or gain greater market share should budget for a higher percentage, usually circa 10%.

The formula is simple:

  • Total Revenue X 5% = Marketing budget required to maintain current awareness & visibility
  • Total Revenue X 10% = Marketing budget required to grow & gain market share

Exceptions of course apply, but mostly to companies that have already attained economies of scale, and also a certain market awareness of their brands.

Cost to reach 1000 people online

Walmart, for instance, only spends approximately 0.4% of their annual sales revenue on advertising. But because of their significantly high volume of sales, this equals a substantial advertising budget amount that can accomplish the same magnitude of brand-building and marketing ROI as another retailer’s larger percentage.

In short, the higher the volume of sales a business does, the lower the percentage of sales they can expect to spend, to expect similar outcomes.

With approximately 50% of marketing funds channelled towards building brand awareness, companies that have established a strong brand-footing in their given markets have a competitive edge when it comes to how much they will have to spend to maintain their brand awareness. If a company’s target market is not familiar with either the company itself or the brand of products or services it offers, the percentage of sales revenue budgeted towards marketing will need to be higher.

Here’s a glimpse into how much the top 10 global brands spent on advertising in 2013

Rank

Brand

Brand Value ($bil)

Brand Revenue ($bil)

Company Advertising
($mil)

1

Apple

104.3

156.5

1,100

2

Microsoft

56.7

77.8

2,600

3

Coca-Cola

54.9

23.5

3,342

4

IBM

50.7

104.5

1,339

5

Google

47.3

43.5

772

6

McDonald’s

39.4

88.3

788

7

General Electric

34.2

132.1

NA

8

Intel

30.9

53.3

2,000

9

Samsung

29.5

181

4,398

10

Louis Vuitton

28.4

9.4

4,211

Source: Forbes Magazine

The world’s top 10 brands spent a total of US$20,500 million in 2013 alone, to achieve a combined brand value and brand revenue worth US$ 476.3 billion and US$869.9 billion, respectively.

Global Online Advertising Spending

Now, were you the competitor of any of these 10 largest brands, would you be willing to spend US$20,500 million on advertising alone, just to outdo your competition?

Even if you could afford to do so, should you really fork out so much money on advertising?

Is advertising an effective way of marketing your product or service?

If yes, where should you start spend your advertising money?

And how much?

The key to answering the preceding questions is to really drill down and understand your business in and out.

By doing a strategic business analysis, you would be able to understand your brand equity even better, and this will assist you in making wiser decisions – including setting your marketing and advertising budget, as well as determining whether your existing marketing channel is working for you now and in the future.

The best way to do so is to sit down with a brand consultant, who will be able to provide you with not only insight, but also fore- and hindsight into your business.

So talk to us at LINs.AD today – your 360o advertising, marketing and branding solutions partner – and together, we’ll figure out the most viable way to promote your brand to your intended market.

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

References

http://www.economist.com/blogs/graphicdetail/2013/05/focus-5

http://www.managementstudyguide.com/brand-management.htm

http://www.metro-as.no/Artikler/33Brandsmanagement.pdf

https://aytm.com/blog/research-junction/brand-equity-basics-1/

http://www.marketingresearch.org/brand-equity-models

http://www.zibs.com/knowles.shtml

http://www.spanconsulting.com/perspectives.html