5 Value-For-Money Reasons To Work With A 4As Ad Agency

5 Value – For Money Reasons to Work with A 4As Ad Agency

What is 4As Agency?
The 4As are an abbreviation for the `Association of Accredited Advertising Agents’ of Malaysia. This organisation was founded in the 1960s to promote good advertising and ensure that the public is better informed of the availability of goods and services.

In doing so, this Association also champions the interests of ad agencies vis-a-vis their clients, i.e. advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with other industries and industry bodies with direct and indirect relationships with the advertising business.

4As - Association of Accredited Advertising Agents Malaysia

It also liaises with the Government and other bodies on matters affecting the work of advertising as a whole, in representing its members’ interest as responsible, professional practitioners of advertising. The 4As of Malaysia also engages the business community in regular dialogue, in its desire to demonstrate to businesses the relevance of advertising, and the vital role it plays as an undeniably effective vehicle of marketing communication.

Put simply, this Association also plays the role of educator, by providing its members and the industry with a regular supply of advertising personnel via the regular training programmes it conducts.

Membership of this prestigious Association generates approximately 80% of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members, more than 60% of the membership consists of smaller, yet equally talent-staffed agencies.
The 4As of Malaysia is not a club. Rather, it’s a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

It collects and shares information and ideas affecting advertising agencies and other marketing communications organisations among members and other interested parties. And that means that A&W, for example, has its finger on the pulse of the marketing world, so we know what’s going on and when it’s happening.

There’s also the high standard of social responsibility that the 4As of Malaysia requires of its advertising agency members. All member agencies are expected to continually help improve the efficiency and value of advertising and other marketing communications by fostering and stimulating scientific research and investigation advantageous to the advertising industry as a whole.

The Association of Accredited Advertising Agents of Malaysia is more than just a trade association; it’s a collection of talented, accomplished individuals from all industry disciplines, dedicated to sharing their own experiences and best practices with a larger community. When these letters (AAAA) appear on any collateral, it’s a way of telling everyone that we not only have the resources to get the best possible marketing results for our clients, but that we’re also held to a standard of advertising excellence and ethics that are par excellence.



How are 4As Agencies Different? 

Here are some of our core values and practises, and they are very stringently imposed and monitored by the Association:

• Professional & Specialised
• Code of Conducts
• Creative Standard & Governance
• Training & Staff Development
• Extensive Network: Liaising with regulatory/government bodies
• Integrity & Trust
• Strategic Standing in Advertising

The bottom-line is simple, though: Know that when you work with a 4As agency, you’re working with the best!


Boomerang Membership Accreditation Programme


Boomerang - 4As Membership Accreditation Points

Boomerang Membership Accreditation Programme is launched by 4As Malaysia to boost the industry by introducing point based system that ensures that all members who fulfil the  point requirements stay as ordinary members.


Putra Brand Awards


Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for the brand managers and owners.

Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards to recognize brand building as an integral business investment, measured by consumer preference.


Graduate Fellowship Program


For those who haven’t heard of it, GFP is an intensive programme whereby selected graduates undergo on-the-job training at sponsoring agencies for three months. They also attend training in the evening at 95% The Advertising Academy.

The sponsoring agencies and the 4As fully fund the programme, valued at RM11,500 per person (including a monthly fellowship allowance of RM2,000). Applicants have to undergo a stringent interview process.


Advanced Leadership Program


Designed in collaboration with Astro and 4As Malaysia, this special Berlin School advanced leadership program uses a dynamic mix of lectures, case studies and self-assessment exercises to help improve skills essential for effective decision making and leading change within organisations.






About LINs Advertising & Marketing Sdn Bhd

Award Winning 4As Advertising & Marketing Agency in Malaysia

LINs Advertising & Marketing Sdn Bhd (more popularly known as “LINs.AD”) has come a long way, since it was founded in Singapore in 1989, as LINs Advertising & Marketing Pte Ltd.

From a budding agency staffed by only 5 personnel, LINs.AD today is a fully-accredited and widely-recognized agency, powered by more than 80 talented professionals. “More”, because as our portfolio of clients – which includes MNCs, SMEs and sole proprietorships – continues to grow well beyond the 1,000 mark, we continue to engage and develop motivated people to be assimilated into our rapidly expanding ranks.

Now comfortably settled in our own office-building at Fraser Business Park in the heart of KL, we continue to employ our motto of ‘Looking Inwards “N” Strategising’, in serving our rapidly-expanding portfolio of clientele.
We works best in providing integrated marketing campaigns from Above the Line to Below the Line, integrated with Digital Campaigns that help local SMEs and SMIs to strive building long-lasting brand in the minds of consumers.
Our services
• Media Planning & Buying: Press/Newspaper/Magazine Ads, Bus/Taxi Ads, Radio & TV Commercials
• Advertising & Direct Marketing
• Design & Art Direction
• Multimedia & Website Development
• Market Research & Analysis
• Public Relations
• Events Marketing & Promotions
• Strategic Planning & Development
• Outdoor Media
• Broadcast & Print Production


Schedule a one-to-one consultation with us today!

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my




Evaluating Great Ads: A Definitive Guide for SME/SMI Owners

Evaluating Great Ads: A Definitive Guide for SME/SMI Owners

What distinguishes an ad from the rest?

As Marketers, we’re bombarded with tonnes of information overload, resulting in potential Information Obesity. This same predicament is also shared by our customers, the very people we’re trying to reach!

Basic Statistics

Information Overload

Information Overload

In order to stand out from the crowd, we need to be able to create, collate and communicate the intended message to our audience’s mind.

The benefits of knowing how to evaluate great ads include:

  • The increased ability to create and deliver marketing messages that are well-suited to the audience’s taste
  • The increased ability to improve the quality of ads produced
  • The ability to achieve better ROI on your branding efforts
  • An increase in your company’s brand value, using a simple ad or a series of integrated ads
  • Great, memorable ads that actually boost sales

What makes an ad great?

The questions one should always bear in mind are:

  • What is the ad trying to say?

Always deliver one, consistent message throughout, with only one objective in mind – the product / service in the ad has to be the centrepiece of attention, after all

  • Who are they talking to?

The more specific the target audience, the better! Ads that speak to the heart are usually the ones that win hearts. But it also needs to address the issue faced by the audience

  • Why would the target audience listen? Why should they care?

The more concrete the idea behind the ad, the more resonance the audience has with the brand. After all, an ad is a medium to deliver solutions to the needs and wants of your audience.

Example of a great ad “How the Dumb Ways to Die Game Got People To Be Even Safer Around Trains”

(http://mccann.com.au/project/dumb-ways-to-die / http://www.youtube.com/watch?v=ev-R0tsreBw)

The objective of the ad is to promote rail safety and to educate and remind people to appreciate their lives. Accidents and deaths on Melbourne’s train system had been on the rise for years, but public safety messages didn’t seem to be working, especially with young people. The authorities hence looked for another way to drive this message home, turning to entertainment and branded content to engage the target market. So, instead of placing multiple safety messages across the board, which were effectively useless, the public safety message was delivered in a sarcastic way by depicting multiple scenarios of some of the dumbest ways to die. Results:

  • It convinced 1 million young people to pledge to be safer around trains, which resulted in a 21% reduction in accidents and deaths.
  • It was viewed 2.5 million times within 48 hours and 4.7 million times within 72 hours. Within two weeks, the video had been viewed 28 million times. As of June 2014 the video has had over 81 million views.


Dumb Ways to Die – Metro Trains Australia Results

“How the Dumb Ways to Die Game Got People To Be Even Safer Around Trains”

Awards & Accolades Garnered

  • Awards London International Awards 2013 – 29 Prizes ADMA Awards 2013 – 15 Prizes
  • Cresta Awards 2013 – 2 Prizes
  • National Safety Council Award

Spikes Asia 2013

  • Agency of the Year
  • 7 Grand Prix (Branded Content, Integrated, Promo & Activation, Digital, Radio, Film, Film Craft)
  • 11 Gold Spikes
  • 5 Silver Spikes
  • 4 Bronze Spike

The Australian Effie Awards 2013

  • 1 Silver Effie
  • 2 Bronze Effies

Cannes Lions 2013

  • 5 Grand Prix (Film, Integrated, Radio, Direct, PR)
  • 18 Gold Lions
  • 3 Silver Lions
  • 2 Bronze Lions

D&AD 2013

  • 1 Black Pencil
  • 5 Yellow Pencils
  • 3 Pencil Nominations
  • 5 in-books
  • Agency of the Year Most awarded campaign ever in D&AD’s history

Webbys 2013

  • 7 Webbys (in 4 categories)
  • Most awarded campaign of 2013

The One Show 2013

  • 3 Gold Pencils
  • 1 Bronze Pencil
  • 4 Merit awards
  • Best of Show 3rd ranked global agency, Metro Trains top ranked client.

One Show Interactive 2013

  • 1 Gold Pencil
  • 1 Merit award

One Show Entertainment 2013

  • 2 Gold Pencils

New York Festivals 2013

  • 1 Grand Award
  • 1 Gold Award
  • 1 Silver Award
  • 1 Bronze Award

Clio Awards 2013

  • 3 Gold
  • 1 Silver
  • Top ranked Australian agency
  • Mumbrella Awards 2013
  • Mumbrella Award for Bravery
  • Australia’s Favourite TV Ad of the Year
  • Ad Campaign of the Year
  • Thinker of the Year (John Mescall)

AdNews Awards (held in Feb 2013)

  • 2012 Ad Campaign of the year
  • 2012 Ad of the Year


  • Selected among TED’s top 10 Ads Worth Spreading 2013, the only Australian advertisement ever to have been so recognised.

AdFest 2013

  • Grand Lotus for Film
  • 2 Gold Integrated Lotus awards
  • 1 Gold Lotus in Interactive
  • 1 Silver Outdoor Lotus
  • 1 Bronze Lotus in Interactive
  • Second ranked Australian agency

Sirens 2013

  • Gold Siren – Overall category winner
  • Silver Siren – Single category winner
  • Campaign of the Year
  • Siren Client Awards (voted by judging panel of clients)

Mumbrella Ad of the Month

  • November 2012

ACES 2013

  • Best Australian Television and Cinema Commercial

2013 Asian Marketing Effectiveness Awards

  • 4 Gold (in categories: Most Effective Use of Branded Content; Charities, Public Health & Safety & Public Awareness Messages; Most Effective Use of Social Media Marketing; Best Integrated Marketing Campaign) Shortlisted in Best Non-traditional Thinking / Non-advertising Idea

WARC Prize for Innovation 2013

  • Finalist

Very Short International Film Festival 2013

  • Prize of the people – runner up

Annecy International Animated Film Festival 2013

  • Winner – Best Commissioned Film

International Music & Sound Awards 2013

  • Best original composition in non-broadcast or viral advertising/shortlisted


  • Finalist, best non-traditional thinking non advertising idea





LINs.AD honored at international awards event!

LINs.AD honored at international awards event!


Company inducted into “Book of Legends” at the 12th Asia Pacific International Entrepreneur Excellence Award 2013

  • Putrajaya Marriott Hotel, 18th August 2013

At one of Malaysia and the ASEAN region’s biggest international awards presentation, LINs.AD was formally and publicly inducted into the Award’s “Book of Legends” – a coffee table style publication, which pays tribute to all award winners.

Winners were selected via a stringent selection process, with factors including leadership, business and organizational development, and financial and operational results, considered.

Asia Pacific International Entrepreneur Excellence Award - Visual 2

LINs.AD Executive Director, Mickie Teo, receiving the award from Minister in the PM’s Department, YB Datuk Joseph Entulu Anak Belaun

This year’s guests of honor were Malaysian Minister of Finance II, YB Dato’ Seri Ahmad Husni bin Mohamad Hanadzlah, Malaysian Minister in the Prime Minister’s Department, YB Datuk Joseph Entulu Anak Belaun, and Cambodia’s Senator Chhit Kim Yeat and Senator Keo Maly.

Asia Pacific International Entrepreneur Excellence Award - Visual 3

LINs.AD Directors and employees posing with internationally-acclaimed fashion designer, Dato’ Jimmy Choo (4th from right)

For more details of the Award, visit www.entrepreneuraward.asia.