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The Shocking Truth: Over 50% of SMEs & SMIs Underestimate the Power of Brand-Building

Posted on September 17, 2014 by Sook Yen Wong
The Shocking Truth: Over 50% of SMEs & SMIs Underestimate the Power of Brand-Building

Based on a recent study, only a minority of SME/SMI owners understands the importance of brand-building.

Truth about Small Business Enterprise Branding

“Brand equity is that incremental value that accrues to a product when it is branded. Simple brand awareness is one source of brand equity. If you can get your name to pop up in people’s minds when they think of the product category, you’ve won a big part of the battle,” says V. “Seenu” Srinivasan, the Adams Distinguished Professor in Management at the Graduate School of Business.

Read more: http://www.gsb.stanford.edu/news/research/mktg_srinivasan_brandequity.shtml

 

In an increasingly competitive marketplace, consumers buy brands, NOT products.

 

We at LINs.AD have a mission: To help SMEs and SMIs achieve their business goals, with branding as a long-term strategy.

 

Find out more at www.linsad.com.my!

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

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Posted in ADVERTISING, BRANDING | Tagged brand, branding, communication, company logo, creativity, image, invest, marketing, perception, SME, truth

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