Find Out What does the Leaf Beauty Tells You About Branding

Find Out What does the Leaf Beauty Tells You About Branding

Creativity is like the green hues of a plant, full of variety and tone.

Your brand, meanwhile, is like the plant’s branches, growing and expanding with the aid of sunshine.

And yes, just like a plant, your brand needs to be protected and nurtured if it’s to grow healthily.

Branding - Green Man

 

What do you like about this photo? Tell us more!

If you like the photo, contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

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Do You Know that Quality drives Brand Loyalty?

Do You Know that Quality drives Brand Loyalty?

What makes you loyal to a brand?

80% – Quality

72% – Customer Service

50% – Price

45% – Convenience

15% – Commitment to Social Responsibility

What Makes You Loyal to a Brand

What can SMEs and SMIs do to increase brand loyalty?

  • Quality products are a must, and customer testimonials play an important role in communicating your brand’s quality.
  • Stay engaged – Treat your customers like family members. Show them love. Give them gifts. Motivate them. Give more, and you’ll receive more.
  • Offer Value for Money (VFM) – Understand that each dollar your customers spend comes from their hard work and efforts. Let them know that you care. Let them know how your products/ services are worth what they’re paying for.
  • Make things simple and easy-to-use, from Registration to Product Delivery.
  • Give back to society – There’s a catchphrase for it: Corporate Social Responsibility. Create partnerships with various NGOs in the community.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

Fonts that Matter

Fonts that Matter

The appearance of the font on any marketing collateral is, or should not be a matter of coincidence.

Just as a picture paints a thousand words, a font projects its own emotions.

Fonts also project the personality of the brands they represent.

So think of fonts as your company and brand’s ambassadors!

How you feel about fonts?

It is hence important to craft your messages using suitable fonts for the greatest impact.

 

At LINs.AD, we work with fonts every day. We know fonts. We know their significance.

And yes, we’d love to help you use fonts, to project your brand even further.

 

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

 

The Psychology of Fonts – What font to use for your websites and why

The Psychology of Fonts – What font to use for your websites and why

Here’s what a designer does, when creating a logo for you.

The Psychology of Fonts

One element of the logo design is typography (i.e. the shape of the words).

You will find that most MNCs have a brand manual that dictates the font type, font sizes etc. that should be used vis-à-vis their brand.

 

So if you have not gotten one, it’s time to do so!

 

Find out how LINs.AD can help you generate a corporate identity that may be used in tandem with all of your marketing materials.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Business Transition – What business phase are you in?

Business Transition – What business phase are you in?

Business Transition

What business phase are you in?

Seed: Business is a Concept. Focus on creating a viable model and financing.

Failure rate: 99%

 

Start-up: Focus on establishing a customer base and proving business model

Failure rate: 99%

 

Early growth: Focus on infrastructure, talent acquisition, steady growth and profitability

Failure rate: 80%

 

High growth: Aggressive growth goals, potentially through expansion, partnerships, mergers and acquisitions

Failure rate: 60%

 

Mature: Focus on customer retention with conservative to moderate growth goals

Failure rate: 40%

 

Declining: Struggling to retain existing customer base or attract new leads

Failure rate: 70%

 

Do you want to move from one phase to another?

Think Brand Strategy.

 

Do you want to keep your business in the High Growth phase for a longer period of time?

Think Brand Experience.

 

Do you want to prevent your business from entering the declining phase?

Think Re-Branding.

 

Contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

Are you prepared to fight your way into your customers’ hearts?

Are you prepared to fight your way into your customers’ hearts?

Your customers are now being constantly bombarded by info on the internet, TVs, Radios, Newspapers and Magazines. And more are getting influenced by the ads powered by brands. Are you one of them?

Your customers are also smart enough to “unsubscribe” your emails/newsletters, delete your text messages, “unfollow” your page and more.

The risk of losing customers is hence on the rise.

Communicating your brand message into your customers’ hearts is just like showing your special someone that you love them very much. It takes time, effort and most importantly communication.

Brand-Activation-Infographic

We at LINs.AD specialize in helping brands communicate their message in a thousand ways, making sure that your customers continue falling in love with your brand, not your competitors.

 

Find out how to make your customers fall in love with you!

Contact +603-92213388 for an obligation-free consultation with Mickie/Shirly/Bernard.

Website: www.linsad.com.my

Email: linsweb@linsad.com.my

 

 

Are Your Marketing Channels Integrated?

Are Your Marketing Channels Integrated?

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Integrated Marketing Communications Planning

Disclaimer: All copyrighted materials and information are the intellectual property of their respective owners. LINs.AD does not own or claim credit for materials/information of this nature.

7 Essential Components of Integrated Marketing Communication Development

  • Your business objective(s)
  • Marketing Plan Development
  • Consumer Focus Strategy Development
  • Construction of Communication Messages Specific to the Target Audience
  • Selection of Marketing Communication Channels
  • Integration between Selected Platforms
  • ROI Measurement

To be able to construct a successful Integrated Marketing Campaign, we require equally integrated teams that encompass the creative team, copywriting team, market research team, web programmer/developer team, social media engagement team etc.

A one man/woman show doesn’t work in integrated marketing campaign; let us help you achieve your business objectives. Find out more at http://www.linsad.com.my!

SMEs/SMIs: Do You Need An Agency?

SMEs/SMIs: Do You Need An Agency?

The role of agencies in Brand-Building & Communications

Advertising is the form of communication used to persuade or influence prospects to buy your product or service. It is about taking the client’s marketing strategy, and converting it into salient, memorable consumer messages.

Advertising

Marketing, meanwhile, is the process of communicating the value of your product or service to customers with the intention of selling it to them. To do so, you need to be able to assume your customers’ point of view, and convert it into a conscious, structured marketing strategy.

Marketing

And this brings us to branding, which is your company’s core philosophy, intended to differentiate your product or service from those of your competitors’, thereby allowing you to establish a niche market for your company.

, marketing, advertising

branding

So branding is the main philosophy, with marketing as part of the philosophy, propelled by advertising.

This is where a reputable, full-service agency comes in handy – as an advertising, marketing and branding partner, in helping you carve a niche for yourself in the market.

Agency Services

A full-service agency provides the following services:

Market Research Market Research & Analysis

Market segmentation

Target market research

Marketing plan development

Objective: To know and serve your clients, better

Phoenix-Media-Buying Media Planning & Buying

Media selection

Objective: To ensure that the media selected is aligned to your marketing plans

Public Relations Public Relations

Media invitations to events/launches

Press release development & distribution

Objective: Earned media coverage is more valuable than paid media coverage (plus, most in-house marketing execs are too busy with marketing campaigns and daily operations to have sufficient time to see to this)

88453580151505209_0yTVJOsT_c Sales & Marketing Alignment

    • Are your ads trying to push `Product A’, but your sales team is too focused on `Product B’?
    • If you launch too many ads simultaneously, with inadequate support from your sales team to boot, you will only confuse prospective customers
    • A marketing message has to be focused, with one thing done at a time
    • An agency offers an impartial 3rd party perspective about your business, which may elude your internal marketing or sales director
Marketing Strategy Creative Marketing & Strategy Development

    • There are many types of marketing channels and mediums available, today
    • These range from below-the-line (BTL) to above-the-line (ATL), and offline events to online e-commerce
    • A coherent strategy is hence needed to ensure that your marketing effort reaches your intended consumer, thus resulting in tangible sales
    • A beautifully-designed brochure does not necessarily ensure that prospects will buy; it is only through a creative mix of marketing mediums and channels that a greater impact can be made
    • Here, only marketing and branding agencies will have the expertise you need
Branding-Strategies Strategic Brand Management

    • All branding efforts should share congruence, right from the brand’s logo, to its website’s copy tone and style, to the directors’ signatures
    • There should also be an alignment of creative concepts in all marketing materials
    • Your customers’ perception of your brand is comprehensive and multi-dimensional; beautifully-designed products and ads might bring you customers, but it’s the brand experience that retains you your customers
    • Objective: To reflect brand image and company culture, as intended
 Slider-Marketing-Analytics-5 ROI & Marketing Analytics

    • Anything that’s measurable is improvable
    • To ensure that the amount of money invested into marketing generates acceptable ROI, marketing analytics are required
    • While internal marketing managers are capable of providing simple analyses with the help of relevant software, such analyses may not include real feedback from customers
Product Development Product Development & Design

Product packaging and idea seedling from a marketing perspective

Pricing and competitor analyses

Pre-sale offers and marketing

Product launch sequence

    • Objective: To tap into the agency’s experience on multiple product launches, in determining your product’s success over the first 6 months, especially if you are in the FMCG industry
Eventmanagement Event Management

Press conference

Product launching

Opening ceremony

Concert

Games and contests

Other `brand experience’ campaigns

    • Our Objective: To provide your customers a great brand experience, the A to Z of this experience should be well thought out and executed
Digital Marketing Digital Marketing

Consumer behaviour online

Cross-media integration

Interactive media development

Website and apps development

Traffic generation

    • You’ve only 2 seconds to engage customers in this digital age
    • The maximum time spent on an online ad, over the past 5 years, has dropped from 11 seconds to 8 seconds
    • Customers’ attention spans have also dropped dramatically
    • Technology changes so fast that not even the most well-equipped marketing team will be able to keep up with it
    • A freelance website developer will only be able to construct your website for you, but won’t be able to market it effectively for you
    • Our Objective: To harness the technical expertise and experience of an integrated, full-service agency as your best choice of digital marketing partner
 Celebrity Talent/Ambassador Search

    • Brand personality: Your choice of a brand ambassador can boost or tarnish your brand
    • The selection of the ambassador is hence important, as are the development of campaigns that revolve around your products or services vis-à-vis your brand ambassador
    • Here again, only a professional agency will be able to execute this effectively, on your behalf

As an integrated provider of 360o advertising, marketing and branding solutions, LINs.AD has had the privilege of working with a diverse range of clients, ranging from sole proprietorships to MNCs, in addressing their equally diverse needs.

What’s more, we turn 25 this year! And our list of clients has long surpassed the 1,000 mark, since our inception in 1989. We’ve been through the booms and busts of the markets over the decades, and have worked with brands to capitalize on the booms, and to sustain themselves during the busts.

We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.

So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.

5 Value-For-Money Reasons To Work With A 4As Ad Agency


5 Value – For Money Reasons to Work with A 4As Ad Agency

What is 4As Agency?
The 4As are an abbreviation for the `Association of Accredited Advertising Agents’ of Malaysia. This organisation was founded in the 1960s to promote good advertising and ensure that the public is better informed of the availability of goods and services.

In doing so, this Association also champions the interests of ad agencies vis-a-vis their clients, i.e. advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with other industries and industry bodies with direct and indirect relationships with the advertising business.

4As - Association of Accredited Advertising Agents Malaysia

It also liaises with the Government and other bodies on matters affecting the work of advertising as a whole, in representing its members’ interest as responsible, professional practitioners of advertising. The 4As of Malaysia also engages the business community in regular dialogue, in its desire to demonstrate to businesses the relevance of advertising, and the vital role it plays as an undeniably effective vehicle of marketing communication.

Put simply, this Association also plays the role of educator, by providing its members and the industry with a regular supply of advertising personnel via the regular training programmes it conducts.

Membership of this prestigious Association generates approximately 80% of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members, more than 60% of the membership consists of smaller, yet equally talent-staffed agencies.
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The 4As of Malaysia is not a club. Rather, it’s a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.

It collects and shares information and ideas affecting advertising agencies and other marketing communications organisations among members and other interested parties. And that means that A&W, for example, has its finger on the pulse of the marketing world, so we know what’s going on and when it’s happening.

There’s also the high standard of social responsibility that the 4As of Malaysia requires of its advertising agency members. All member agencies are expected to continually help improve the efficiency and value of advertising and other marketing communications by fostering and stimulating scientific research and investigation advantageous to the advertising industry as a whole.

The Association of Accredited Advertising Agents of Malaysia is more than just a trade association; it’s a collection of talented, accomplished individuals from all industry disciplines, dedicated to sharing their own experiences and best practices with a larger community. When these letters (AAAA) appear on any collateral, it’s a way of telling everyone that we not only have the resources to get the best possible marketing results for our clients, but that we’re also held to a standard of advertising excellence and ethics that are par excellence.

 

 

How are 4As Agencies Different? 

Here are some of our core values and practises, and they are very stringently imposed and monitored by the Association:

• Professional & Specialised
• Code of Conducts
• Creative Standard & Governance
• Training & Staff Development
• Extensive Network: Liaising with regulatory/government bodies
• Integrity & Trust
• Strategic Standing in Advertising

The bottom-line is simple, though: Know that when you work with a 4As agency, you’re working with the best!

 

Boomerang Membership Accreditation Programme

http://www.aaaa.org.my/pdf/fa_handbook.pdf

Boomerang - 4As Membership Accreditation Points

Boomerang Membership Accreditation Programme is launched by 4As Malaysia to boost the industry by introducing point based system that ensures that all members who fulfil the  point requirements stay as ordinary members.

 

Putra Brand Awards

http://www.aaaa.org.my/putrabrandawards/about.php

Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for the brand managers and owners.

Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards to recognize brand building as an integral business investment, measured by consumer preference.

 

Graduate Fellowship Program

http://www.aaaa.org.my/index.php/news/news-2014/419-graduate-fellowship-programme

For those who haven’t heard of it, GFP is an intensive programme whereby selected graduates undergo on-the-job training at sponsoring agencies for three months. They also attend training in the evening at 95% The Advertising Academy.

The sponsoring agencies and the 4As fully fund the programme, valued at RM11,500 per person (including a monthly fellowship allowance of RM2,000). Applicants have to undergo a stringent interview process.

 

Advanced Leadership Program

http://www.aaaa.org.my/index.php/news/news-2013/412-advanced-leadership-program

Designed in collaboration with Astro and 4As Malaysia, this special Berlin School advanced leadership program uses a dynamic mix of lectures, case studies and self-assessment exercises to help improve skills essential for effective decision making and leading change within organisations.

 

References

www.aaaa.org.my

www.thestar.com.my

 

About LINs Advertising & Marketing Sdn Bhd

Award Winning 4As Advertising & Marketing Agency in Malaysia

LINs Advertising & Marketing Sdn Bhd (more popularly known as “LINs.AD”) has come a long way, since it was founded in Singapore in 1989, as LINs Advertising & Marketing Pte Ltd.

From a budding agency staffed by only 5 personnel, LINs.AD today is a fully-accredited and widely-recognized agency, powered by more than 80 talented professionals. “More”, because as our portfolio of clients – which includes MNCs, SMEs and sole proprietorships – continues to grow well beyond the 1,000 mark, we continue to engage and develop motivated people to be assimilated into our rapidly expanding ranks.

Now comfortably settled in our own office-building at Fraser Business Park in the heart of KL, we continue to employ our motto of ‘Looking Inwards “N” Strategising’, in serving our rapidly-expanding portfolio of clientele.
We works best in providing integrated marketing campaigns from Above the Line to Below the Line, integrated with Digital Campaigns that help local SMEs and SMIs to strive building long-lasting brand in the minds of consumers.
Our services
• Media Planning & Buying: Press/Newspaper/Magazine Ads, Bus/Taxi Ads, Radio & TV Commercials
• Advertising & Direct Marketing
• Design & Art Direction
• Multimedia & Website Development
• Market Research & Analysis
• Public Relations
• Events Marketing & Promotions
• Strategic Planning & Development
• Outdoor Media
• Broadcast & Print Production

 

Schedule a one-to-one consultation with us today!

Contact: +603-92213388 (Shirly/Mickie/Bernard)

Website: www.linsad.com.my

Email: linsweb@linsad.com.my