5 Value – For Money Reasons to Work with A 4As Ad Agency
What is 4As Agency?
The 4As are an abbreviation for the `Association of Accredited Advertising Agents’ of Malaysia. This organisation was founded in the 1960s to promote good advertising and ensure that the public is better informed of the availability of goods and services.
In doing so, this Association also champions the interests of ad agencies vis-a-vis their clients, i.e. advertisers. The Association deals with industry issues and makes recommendations to its members. It negotiates for better practices with other industries and industry bodies with direct and indirect relationships with the advertising business.
It also liaises with the Government and other bodies on matters affecting the work of advertising as a whole, in representing its members’ interest as responsible, professional practitioners of advertising. The 4As of Malaysia also engages the business community in regular dialogue, in its desire to demonstrate to businesses the relevance of advertising, and the vital role it plays as an undeniably effective vehicle of marketing communication.
Put simply, this Association also plays the role of educator, by providing its members and the industry with a regular supply of advertising personnel via the regular training programmes it conducts.
Membership of this prestigious Association generates approximately 80% of the total advertising volume placed by agencies nationwide. Although virtually all of the large, multinational agencies are members, more than 60% of the membership consists of smaller, yet equally talent-staffed agencies.
The 4As of Malaysia is not a club. Rather, it’s a management-oriented association that offers its members the broadest possible services, expertise and information regarding the advertising agency business.
It collects and shares information and ideas affecting advertising agencies and other marketing communications organisations among members and other interested parties. And that means that A&W, for example, has its finger on the pulse of the marketing world, so we know what’s going on and when it’s happening.
There’s also the high standard of social responsibility that the 4As of Malaysia requires of its advertising agency members. All member agencies are expected to continually help improve the efficiency and value of advertising and other marketing communications by fostering and stimulating scientific research and investigation advantageous to the advertising industry as a whole.
The Association of Accredited Advertising Agents of Malaysia is more than just a trade association; it’s a collection of talented, accomplished individuals from all industry disciplines, dedicated to sharing their own experiences and best practices with a larger community. When these letters (AAAA) appear on any collateral, it’s a way of telling everyone that we not only have the resources to get the best possible marketing results for our clients, but that we’re also held to a standard of advertising excellence and ethics that are par excellence.
How are 4As Agencies Different?
Here are some of our core values and practises, and they are very stringently imposed and monitored by the Association:
• Professional & Specialised
• Code of Conducts
• Creative Standard & Governance
• Training & Staff Development
• Extensive Network: Liaising with regulatory/government bodies
• Integrity & Trust
• Strategic Standing in Advertising
The bottom-line is simple, though: Know that when you work with a 4As agency, you’re working with the best!
Boomerang Membership Accreditation Programme
Boomerang Membership Accreditation Programme is launched by 4As Malaysia to boost the industry by introducing point based system that ensures that all members who fulfil the point requirements stay as ordinary members.
Putra Brand Awards
Putra Brand Awards is the premier brand awards in Malaysia and it is the only brand award of, by and for the brand managers and owners.
Launched in 2010 by the Association of Accredited Advertising Agents Malaysia (4As) in association with the Malaysia’s Most Valuable Brands (MMVB), the Putra Brand Awards to recognize brand building as an integral business investment, measured by consumer preference.
Graduate Fellowship Program
For those who haven’t heard of it, GFP is an intensive programme whereby selected graduates undergo on-the-job training at sponsoring agencies for three months. They also attend training in the evening at 95% The Advertising Academy.
The sponsoring agencies and the 4As fully fund the programme, valued at RM11,500 per person (including a monthly fellowship allowance of RM2,000). Applicants have to undergo a stringent interview process.
Advanced Leadership Program
Designed in collaboration with Astro and 4As Malaysia, this special Berlin School advanced leadership program uses a dynamic mix of lectures, case studies and self-assessment exercises to help improve skills essential for effective decision making and leading change within organisations.
About LINs Advertising & Marketing Sdn Bhd
Award Winning 4As Advertising & Marketing Agency in Malaysia
LINs Advertising & Marketing Sdn Bhd (more popularly known as “LINs.AD”) has come a long way, since it was founded in Singapore in 1989, as LINs Advertising & Marketing Pte Ltd.
From a budding agency staffed by only 5 personnel, LINs.AD today is a fully-accredited and widely-recognized agency, powered by more than 80 talented professionals. “More”, because as our portfolio of clients – which includes MNCs, SMEs and sole proprietorships – continues to grow well beyond the 1,000 mark, we continue to engage and develop motivated people to be assimilated into our rapidly expanding ranks.
Now comfortably settled in our own office-building at Fraser Business Park in the heart of KL, we continue to employ our motto of ‘Looking Inwards “N” Strategising’, in serving our rapidly-expanding portfolio of clientele.
We works best in providing integrated marketing campaigns from Above the Line to Below the Line, integrated with Digital Campaigns that help local SMEs and SMIs to strive building long-lasting brand in the minds of consumers.
• Media Planning & Buying: Press/Newspaper/Magazine Ads, Bus/Taxi Ads, Radio & TV Commercials
• Advertising & Direct Marketing
• Design & Art Direction
• Multimedia & Website Development
• Market Research & Analysis
• Public Relations
• Events Marketing & Promotions
• Strategic Planning & Development
• Outdoor Media
• Broadcast & Print Production
Schedule a one-to-one consultation with us today!
Contact: +603-92213388 (Shirly/Mickie/Bernard)