BLUE For Business
Blue is the most universally favored color of all and therefore the safest to use. It relates to trust, honesty and dependability, therefore helping to build customer loyalty.
It relates to one-to-one communication rather than mass communication. It inspires wisdom and higher ideals but is also conservative and predictable.
Blue works well for the corporate world and is often used for more conservative types of businesses such as accountants, insurance companies, banks and other financial companies where trust and reliability are important.
Blue is best used for conservative corporate businesses where trust, dependability and honesty are important.
Communication websites which market to individual customers on a one-to-one basis would benefit with some blue in their marketing.
Hi-tech and computer technology businesses can benefit from most shades of blue combined with gray.
Websites promoting technology, medical equipment, cleanliness, male and female products should use some blue in their colors.
Positive Color Meanings in Business:
- loyalty, trust and integrity
- tactful, caring and concerned
- reliability and responsibility
- conservatism and perseverance
- idealistic and orderly
- authority, devotion and contemplation
- peace and calm
Negative Color Meanings in Business:
- rigid, deceitful and spiteful
- self-righteous, superstitious and emotionally unstable
- too conservative, predictable and weak
- unforgiving and frigid
- manipulation, unfaithfulness and distrust
We see ourselves as your strategic branding partner, providing you with the essential marketing tools and insights that ensure your brand’s longevity, no matter the economic conditions that may come.
So contact us today for an obligation-free consultation at 03-9221 3388 (ask for Mickie, Shirly or Bernard), or drop us an email at linsweb@linsad.com.my or visit www.linsad.com.my / www.facebook.com/linsadv.
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